Automated Comscore Audience Scorecard
Every Monday, WebRun opens Comscore, pulls last week's audience reach and category rankings for your tracked properties, logs each one's numbers and week-over-week change to Airtable, and posts a trend summary to Notion.
How do I get a weekly audience measurement report from Comscore?
WebRun pulls audience reach and category rankings for your tracked properties from Comscore every Monday, logs each one's numbers and week-over-week change to Airtable, and posts a trend summary to Notion calling out the biggest rank move. It turns raw measurement data into a weekly record your media team can act on.
- Rank changes get flagged weekly instead of discovered at renewal time
- Reach and ranking data land in one tracker automatically
- The team gets a trend summary instead of raw Comscore exports
Built for media planning teams · publishers · market research analysts · media buyers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
comscore.comin a real browser with your saved login - no setup, no API keys. -
1
Comscore - pull audience reach and rankings
comscore.com
WebRun opens Comscore to pull audience reach and rankings. - Open Comscore and pull last week's audience reach and category rankings for tracked properties
- Compare each property against the prior week
- Note any property with a notable rank change
Done when Every tracked property has last week's reach and ranking pulled.
-
2
Airtable - log the numbers
airtable.com
WebRun opens Airtable to log the numbers. - Log a row for each property with reach, rank, and week-over-week change
- Keep history so trends are easy to compare
Done when The tracker has this week's row for every property.
-
3
Notion - summarize the trend
notion.so
WebRun updates Notion to summarize the trend. - Post the audience trend summary to the media team's Notion page
- Call out the property with the biggest rank move
Done when The team has this week's audience summary in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change any media buy or campaign based on the numbers?
No. WebRun only reports the reach and ranking data it finds. Acting on the numbers, like adjusting a media plan, is left to your team.
How does it decide what counts as a notable rank change?
It compares each property's category ranking to the prior week, so the summary calls out real movement rather than routine week-to-week noise.
What if a tracked property is new?
A newly tracked property is still listed with its reach and rank, just without a week-over-week comparison until it has a prior week.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.