Automated CM.com Campaign Performance Tracking
Every Monday, WebRun opens CM.com, reads how last week's SMS, WhatsApp, and email campaigns performed including delivery and read rates, logs each campaign as a record in Airtable, and writes a short trend note in Notion so the team can see how messaging channels are performing side by side.
How do I track CM.com campaign performance across SMS, WhatsApp, and email?
Every Monday, WebRun reads how last week's CM.com SMS, WhatsApp, and email campaigns performed, logs each one as an Airtable record with its delivery and read rate, and writes a short Notion note comparing the channels. The marketing team sees which channel is pulling its weight without pulling the numbers by hand.
- Every channel's performance is tracked in one place weekly
- Underperforming channels get flagged instead of averaged away
- Channel comparisons are ready before the weekly marketing sync
Built for mobile marketing teams · ecommerce marketers · customer engagement teams · marketing operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.cm.comin a real browser with your saved login - no setup, no API keys. -
1
CM.com - read campaign delivery stats
cm.com
WebRun opens CM.com to read campaign delivery stats. - Open CM.com and review last week's SMS, WhatsApp, and email campaigns
- Read the delivery and read rate for each
- Capture the numbers per campaign and per channel
Done when Every campaign sent last week has its delivery and read rate captured.
-
2
Airtable - log each campaign
airtable.com
WebRun opens Airtable to log each campaign. - Open the campaign tracking base in Airtable
- Add a record for each campaign with its channel and numbers
- Keep prior weeks' records in place for comparison
Done when Every campaign from last week has an Airtable record.
-
3
Notion - write the trend note
notion.so
WebRun opens Notion to write the trend note. - Open the marketing Notion workspace
- Write a short note on which channel performed best this week
- Flag any channel with a delivery rate below normal
Done when A Notion trend note exists comparing this week's channels.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it send or resend any campaigns?
No. WebRun only reads campaigns that already went out through CM.com. It never sends a message to a customer on its own.
Can I compare SMS against WhatsApp performance?
Yes. Every record in Airtable notes the channel, so you can filter or group by SMS, WhatsApp, or email to compare them directly.
What counts as a below normal delivery rate?
A rate noticeably lower than that channel's recent average, which gets flagged in the Notion note instead of buried in the raw numbers.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.