Automated Chamber Lapsed Member Win-Back
Every Monday, WebRun opens ChamberMaster, finds memberships that lapsed in the past 90 days, drafts a personalized win-back email for each former member in Gmail, and posts the outreach queue to staff in Slack.
How do I automatically win back lapsed chamber members?
Every Monday, WebRun opens ChamberMaster, finds members who lapsed in the past 90 days, and drafts a personalized win-back email in Gmail for each one. Staff review every draft before it sends. A Slack summary shows the week's outreach queue and the potential dues at stake.
- Every lapsed member from the past 90 days gets a personalized win-back drafted each week
- High-tier former members are flagged for a personal call rather than just an email
- Members who have already rejoined are skipped automatically
Built for chambers of commerce · membership directors · association retention teams · chamber executives
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.chambermaster.comin a real browser with your saved login - no setup, no API keys. -
1
ChamberMaster - find lapsed memberships
chambermaster.com
WebRun opens ChamberMaster to find lapsed memberships. - Open ChamberMaster and filter memberships by status: lapsed or expired
- Focus on members who lapsed within the last 90 days for the best chance of re-engagement
- Capture each former member's name, business, membership tier they held, and lapse date
- Skip any former member who has already received a win-back email this month
Done when Every lapsed membership from the past 90 days is listed with its details.
-
2
Gmail - draft personalized win-back emails
gmail.com
WebRun opens Gmail to draft personalized win-back emails. - Draft a personalized win-back email for each lapsed member, addressing them by name and referencing the tier they previously held
- Highlight two or three recent chamber benefits or events they missed since lapsing
- Include a clear rejoining link and a limited-time offer if the chamber has one
- Leave every draft unsent in the Drafts folder for staff to review before sending
Done when A draft win-back email exists in Gmail for every qualifying lapsed member.
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3
Slack - post win-back queue to staff
slack.com
WebRun opens Slack to post win-back queue to staff. - Post a summary to the membership channel listing how many win-back drafts are queued and the total potential annual dues at stake
- Flag any formerly high-tier members for a personal phone call instead of email
Done when Staff have this week's win-back outreach queue in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact lapsed members without staff review?
No. Every win-back email is drafted in Gmail and left unsent. Staff review each draft before it goes to a former member, so the outreach is always on-brand and personally approved.
How far back does it look for lapsed members?
It targets members who lapsed within the past 90 days by default, as this window has the highest re-engagement rate. Former members who lapsed longer ago can be included by adjusting the filter.
What if a lapsed member has already rejoined?
WebRun reads live membership status from ChamberMaster each run, so anyone who has already rejoined is skipped automatically and will not receive a win-back email.
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