Automated BuzzSumo Author Outreach Lists
Every Monday, WebRun opens BuzzSumo, runs your saved topic searches, pulls the authors behind the best performing articles, ranks them by how often they cover your beat and how much engagement they get, posts the outreach list to Telegram, and texts you when a major writer joins the topic.
How do I find journalists who write about my topic each week?
WebRun builds your press outreach list from BuzzSumo every Monday. It runs your saved topic searches, pulls the authors behind the week's best performing articles, and ranks them by beat relevance and engagement. The list posts to Telegram with each writer's recent pieces, and Twilio texts you when a major name starts covering your topic.
- Pitches go to writers who already cover the beat
- New names on the topic are spotted the week they arrive
- The media list refreshes weekly instead of aging in a spreadsheet
Built for PR leads · content marketers · communications teams · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
buzzsumo.comin a real browser with your saved login - no setup, no API keys. -
1
BuzzSumo - find the authors on your beat
buzzsumo.com
WebRun opens BuzzSumo to find the authors on your beat. - Open BuzzSumo and run the saved searches for the topics you track
- Collect the articles published in the last week and the author of each
- Group by author: how many pieces they published on your topic and the engagement each earned
- Note the publications they write for and their most recent piece
- Rank authors by relevance to your beat first, reach second
Done when Every author covering your topic this week is ranked with their recent pieces.
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2
Telegram - post the outreach list
telegram.org
WebRun opens Telegram to post the outreach list. - Post the ranked outreach list to your PR channel
- For each author show the publication, their recent pieces, and the engagement those earned
- Mark authors who are new to the topic this week
- Keep authors you have already pitched separate so the list stays fresh
Done when This week's ranked author list is posted in Telegram.
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3
Twilio - text you about a big new name
twilio.com
WebRun opens Twilio to text you about a big new name. - Text you when an author above the reach threshold you set covers your topic for the first time
- Name the writer, the publication, and the piece
- Send only to your own number. WebRun never contacts a journalist or pitches anyone
Done when You have been texted about any major new name on the beat.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it pitch journalists for me?
No. WebRun never emails, messages, or contacts a writer. It builds an internal ranked list in Telegram and the pitch stays yours to write and send.
How are the authors ranked?
By how closely they cover your topic first, then by the engagement their recent pieces earned. A writer on your exact beat outranks a bigger name who covered it once.
Can I track more than one topic?
Yes. Point WebRun at each saved search you care about and the Telegram post is grouped by topic, so a product beat and an industry beat stay separate lists.
Related templates
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