Automated Site Search Gap Reporting
Every Monday, WebRun opens Bloomreach, reads last week's site search terms with their result counts, picks out the searches that returned nothing or nothing relevant, ranks them by how many shoppers asked, writes the gap report into Notion, and texts the merchandiser the biggest misses.
How do I find the site searches that return no results?
WebRun reads your Bloomreach site search reporting every Monday and finds the terms shoppers typed that returned nothing worth buying. It ranks them by volume, groups them by category, writes the gap report into Notion, and texts the merchandiser the top misses, so the catalog gets fixed where demand already exists.
- Missing demand is named every week, ranked by search volume
- Repeat misses are visible because past weeks stay in Notion
- Naming and relevance problems surface alongside missing products
Built for ecommerce merchandisers · online retailers · digital marketers · category managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.bloomreach.comin a real browser with your saved login - no setup, no API keys. -
1
Bloomreach - pull failed search terms
bloomreach.com
WebRun opens Bloomreach to pull failed search terms. - Open Bloomreach and go to the site search reporting for the last seven days
- List the search terms with the number of searches and the number of results returned
- Pick out the terms that returned no results at all
- Also pick out the high volume terms whose results nobody clicked, and note the category each term belongs to
Done when Last week's failed and low performing search terms are listed with volumes.
-
2
Notion - write the gap report
notion.so
WebRun opens Notion to write the gap report. - Add this week's gap report page with the date range
- Rank the zero result terms by search volume
- Group them into likely categories so the merchandising fix is obvious
- Suggest for each whether the catalog is missing the product, using a different name for it, or not promoting it
- Keep previous weeks so a repeat miss is visible
Done when The ranked gap report is written up in Notion.
-
3
Twilio - text the top misses
twilio.com
WebRun opens Twilio to text the top misses. - Text the merchandiser the top misses with their search volumes
- Link the Notion report for the full list
- Send only to your own team numbers. WebRun never texts a shopper
Done when The merchandiser has this week's biggest misses on their phone.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change the catalog or the search rules?
No. WebRun only reads the search reporting and writes a report. Adding products, renaming them, and changing merchandising rules stay with your team.
How does it rank the misses?
By how many shoppers searched the term in the last seven days, so the demand you are losing most of sits at the top rather than a one-off typo.
Does it catch searches that returned results nobody wanted?
Yes. Alongside zero result terms it flags high volume searches whose results went unclicked, which is usually a naming or relevance problem rather than a missing product.
Related templates
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