Automated Adobe Analytics Channel Scorecard
Every Monday, WebRun opens Adobe Analytics, runs your marketing channel project for the week just finished, reads visits and conversion rate per channel, writes the figures and the week over week change into Airtable, and posts a one-screen scorecard to Slack.
How do I send a weekly marketing channel report automatically?
WebRun opens Adobe Analytics every Monday, runs your marketing channel project for the week just finished, and reads visits and conversion rate per channel. It stores the figures in Airtable, works out the week over week change, and posts a one-screen scorecard to Slack with the biggest movers first.
- The channel scorecard lands in Slack before the Monday meeting
- Every week is stored, so the table becomes a trend not a snapshot
- Budget conversations start from week over week numbers rather than opinions
Built for marketing leads · performance marketers · ecommerce teams · agencies · growth analysts
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
analytics.adobe.comin a real browser with your saved login - no setup, no API keys. -
1
Adobe Analytics - read channel performance
- Open Adobe Analytics and load your marketing channel project in Analysis Workspace
- Set the report suite and date range to the week just finished
- Read visits, conversion rate and orders or leads for each marketing channel
- Apply your saved segments so paid, organic and referral are split the way your team reports them
Done when Every marketing channel has last week's visits and conversion rate captured.
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2
Airtable - store the weekly figures
airtable.com
WebRun opens Airtable to store the weekly figures. - Write one Airtable row per channel per week with visits, conversion rate and the segment used
- Calculate the change against the previous week from the rows already stored
- Keep every past week so the table becomes a trend rather than a snapshot
- Flag any channel that moved more than your chosen threshold
Done when Airtable holds this week's figures for every channel with the week over week change.
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3
Slack - post the scorecard
slack.com
WebRun opens Slack to post the scorecard. - Post the scorecard to your marketing channel in Slack
- List each channel with its visits, conversion rate and the change against last week
- Put the biggest movers at the top, growth and decline both
- Keep it to one screen and link back to the Airtable table for the detail
Done when The team has this week's channel scorecard in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change my Analysis Workspace project?
No. WebRun opens your existing project read only, sets the date range for the run, and reads the numbers. It never edits, saves over or shares your project.
Where do the week over week numbers come from?
From the rows already stored in Airtable. Each week is written once, so the comparison uses the same segments and report suite as the week before.
Is posting to Slack safe to leave unattended?
Yes. The scorecard goes to an internal Slack channel you choose. Nothing is emailed to a customer, published publicly or sent outside your workspace.
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