Automated Adobe Analytics Drop Alerts
Every morning, WebRun opens your Adobe Analytics workspace project, reads yesterday's visits, conversions, and revenue against their recent averages, and if a metric falls past your threshold it holds a short review slot in Google Calendar and posts the drop to Microsoft Teams with the channels and pages responsible.
How do I get alerted when traffic or conversion drops in Adobe Analytics?
WebRun opens your Adobe Analytics workspace project every morning and reads yesterday's visits, conversions, and revenue against their recent averages. When a metric falls past your threshold, it breaks the fall down by channel and page, holds a review slot in Google Calendar, and posts the detail to Microsoft Teams.
- A metric drop is caught the next morning, not at the end of the month
- Each alert already names the channels and pages behind the fall
- A review slot is held before anyone has to chase a meeting
Built for digital analysts · ecommerce managers · growth teams · marketing directors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
analytics.adobe.comin a real browser with your saved login - no setup, no API keys. -
1
Adobe Analytics - read yesterday's key metrics
- Open Adobe Analytics and load the workspace project you use for daily reporting
- Set the date range to yesterday and read your headline metrics, such as visits, unique visitors, orders, and revenue
- Compare each metric with its own average over the previous 7 days and with the same weekday a week ago
- Break any metric that fell past your threshold down by marketing channel, device, and top pages
- Capture the three segments that account for most of the fall
Done when Yesterday's metrics are captured and any drop past the threshold is broken down by source.
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2
Google Calendar - hold a review slot when a metric drops
calendar.google.com
WebRun opens Google Calendar to hold a review slot when a metric drops. - When a metric drops past the threshold, add a 20 minute review slot to your own calendar for later that morning
- Title it with the metric and the size of the fall so the calendar entry is self-explanatory
- Put the breakdown in the event description
- Leave the event without guests. WebRun never sends calendar invitations to other people on its own
- Skip creating a slot when nothing crossed the threshold
Done when A review slot is held on your calendar whenever a metric has fallen past the threshold.
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3
Microsoft Teams - post the drop and where it came from
microsoft.com
WebRun opens Microsoft Teams to post the drop and where it came from. - Post a short message to your analytics channel with yesterday's headline numbers
- Lead with any metric that fell past the threshold, stating the figure, the average, and the percentage gap
- List the channels, devices, and pages that explain most of the fall
- Mention the review slot that was held so the team knows when it will be discussed
Done when The team has yesterday's numbers and any drop explained in Teams.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it invite other people to the review meeting?
No. WebRun holds the slot on your own calendar with no guests attached, so no invitation is sent to anyone. You add attendees yourself if the drop is worth a meeting.
Does it change my Adobe Analytics reports?
No. WebRun opens your existing workspace project, changes the date range for the read, and takes the numbers. It does not save, rename, share, or delete any project or scheduled report.
What counts as a drop worth alerting on?
A metric that falls past the percentage threshold you set, measured against both its 7 day average and the same weekday last week. Normal weekend dips are ignored because the weekday comparison absorbs them.
Related templates
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