Catch a campaign whose cost per install jumps
Every morning, WebRun opens Adjust, reads yesterday's spend, installs, and cost per install for each active campaign, compares them against the campaign's own seven day average, posts the outliers to Slack with the size of the swing, and drafts a Gmail note to the network behind the worst offender for you to review.
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How do I catch a mobile campaign whose cost per install spikes?
WebRun opens Adjust every morning and compares yesterday's spend, installs, and cost per install for each campaign against that campaign's seven day average. It posts the outliers to Slack ranked by swing size and drafts a Gmail note to the network behind the worst one for you to approve.
- A cost per install spike is caught the next morning
- Partner questions are drafted the same day the swing appears
- Quiet mornings produce one line instead of a full report
Built for user acquisition managers · mobile growth teams · performance marketers · app publishers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
suite.adjust.comin a real browser with your saved login - no setup, no API keys. -
1
Adjust - compare each campaign against its average
adjust.com
WebRun opens Adjust to compare each campaign against its average. - Open Adjust and load yesterday's numbers for every active campaign
- Record spend, installs, and cost per install per campaign and network
- Compare each figure against that campaign's own seven day average
- Flag campaigns whose cost per install rose beyond your tolerance
- Flag campaigns whose installs collapsed while spend held steady
Done when Every active campaign has yesterday's numbers and an in-pattern or outlier verdict.
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2
Slack - post the campaigns that broke pattern
slack.com How to Automate Slack
WebRun opens Slack to post the campaigns that broke pattern. - Post the outliers to your growth channel in Slack, worst swing first
- For each, show yesterday's cost per install next to the seven day average
- Add the wasted spend implied by the swing so the size is obvious
- Post a single quiet line on mornings when every campaign held pattern
Done when The growth channel has today's outliers ranked by how far they moved.
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3
Gmail - draft a note to the partner
gmail.com How to Automate Gmail
WebRun opens Gmail to draft a note to the partner. - Draft an email in Gmail to the network or agency behind the worst outlier
- Include the campaign, the dates, the cost per install movement, and the question you want answered
- Leave the email unsent in drafts for you to review and send
- Skip the draft entirely when nothing crossed the threshold
Done when A partner email is drafted and waiting for your approval, never sent on its own.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email the ad network without me?
No. The Gmail note is written and left in your drafts folder. Nothing goes to a network or agency until you read it and press send yourself.
Can it pause a campaign or change a budget?
No. WebRun reads Adjust reporting only. It never pauses a campaign, changes a bid, or touches a budget in any ad platform. Spend decisions stay with your team.
What counts as an outlier?
A campaign whose cost per install moved beyond your chosen tolerance against its own seven day average, or one whose installs collapsed while spend held steady. You set the tolerance at setup.
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