Automated Acoustic Weekly Engagement Scorecard
Every Monday, WebRun opens Acoustic, pulls last week's campaign and journey engagement numbers such as opens, clicks, and conversions, archives the report to Google Drive, and sends a Twilio text to the marketing lead only if engagement dropped sharply week over week.
How do I get a weekly engagement scorecard for Acoustic campaigns?
WebRun pulls your Acoustic campaign and journey engagement numbers every Monday, archives a weekly scorecard to Google Drive, and texts the marketing lead through Twilio only if engagement dropped sharply week over week. The team gets a clean weekly record and a fast alert path when something actually needs attention.
- A sharp engagement drop reaches the marketing lead by text, not just a dashboard no one checks
- Every week's campaign and journey numbers are archived automatically
- The team compares trends without pulling reports out of Acoustic by hand
Built for enterprise marketing teams · marketing operations · lifecycle marketers · CRM marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.acoustic.comin a real browser with your saved login - no setup, no API keys. -
1
Acoustic - pull last week's engagement stats
acoustic.com
WebRun opens Acoustic to pull last week's engagement stats. - Open Acoustic and pull opens, clicks, and conversions for campaigns and journeys sent last week
- Compare this week's engagement against the prior week
- Note any campaign or journey with a sharp week-over-week drop
Done when Every campaign and journey from last week has a current engagement figure.
-
2
Google Drive - archive the weekly scorecard
drive.google.com
WebRun opens Google Drive to archive the weekly scorecard. - Archive the weekly scorecard as a dated file in the shared Drive folder
- Include the week-over-week change for each campaign and journey
- Keep prior weeks in place for trend comparison
Done when This week's scorecard is archived in Drive.
-
3
Twilio - text for a sharp engagement drop
twilio.com
WebRun opens Twilio to text for a sharp engagement drop. - If engagement dropped sharply week over week, text the marketing lead
- Name the campaign or journey and the size of the drop
- Send no text at all on a normal week
Done when A text goes out only when engagement dropped sharply.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change any campaign or journey settings?
No. WebRun only reads engagement numbers from Acoustic and reports them. It never edits, pauses, or launches a campaign or journey on its own.
Will I get texted every Monday?
No. The Twilio text only goes out when engagement dropped sharply week over week. Most weeks, the archived scorecard is the only output.
What counts as a sharp drop?
A meaningful week-over-week fall in opens, clicks, or conversions, not normal variation between sends.
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