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Automated Writer Content Draft Requests

Every morning, WebRun opens the content request spreadsheet in Google Sheets, finds rows marked New, drafts each piece of copy in Writer using your saved brand style guide, and emails the draft back to the requester for their review.

Runs on WebRun · Strict Lockdown policy
Every day at 9:00 AM WebRunorchestrates each step
1 Google Sheets find new content requests
2 Writer draft the copy
3 Gmail email the draft for review
In short

How do I automatically draft on-brand copy from a content request queue?

WebRun checks Google Sheets each morning for new content requests, drafts each one in Writer against your saved brand style guide, and emails the draft back to the requester for review. Every request turns into on-brand copy waiting in an inbox by mid-morning, instead of sitting in a queue until a writer has time to start from scratch.

  • Requesters get a draft the same morning instead of days later
  • Every draft follows the brand style guide automatically
  • Nothing in the request queue sits untouched overnight

Built for Marketing teams · content operations · brand teams · in-house writers

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.writer.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Google Sheets - find new content requests
    google.com
    WebRun in Google Sheets: find new content requests
    WebRun finds new content requests in Google Sheets.
    • Open the content request spreadsheet
    • Filter to rows marked New
    • Capture the brief, format, and requester for each

    Done when Every new request is queued with its brief and requester.

  3. 2
    Writer - draft the copy
    writer.com
    WebRun in Writer: draft the copy
    WebRun drafts the copy in Writer.
    • Open Writer and load your brand style guide
    • Draft the copy for each queued request
    • Check it against your style guide's tone and terminology rules

    Done when Every queued request has a drafted, on-brand piece of copy.

  4. 3
    Gmail - email the draft for review
    gmail.com
    WebRun in Gmail: email the draft for review
    WebRun emails the draft for review through Gmail.
    • Draft an email to the requester with the copy included
    • Note that it's a first draft awaiting their review
    • Mark the Sheet row Drafted once sent

    Done when The requester has the draft in their inbox for review.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.writer.com
ScheduleRuns automatically on this cadence
Every day at 9:00 AM
DeliveryHow each run's result reaches you
Draft copy · Gmail
OutputWhat each run produces - A first draft of copy for every new content request, emailed to the requester for review.
Draft emails
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does it publish the copy anywhere?

No. WebRun only drafts the copy and emails it to the requester for review. Publishing or sending it externally stays a manual step.

How does it keep the copy on-brand?

It drafts against your saved Writer style guide, so the tone, terminology, and rules you've set are applied to every piece.

What if a request is missing details?

It drafts its best attempt from what's given and flags the request as needing more detail, rather than guessing silently.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.