TouchBistro Automated Loyalty Win-Back Campaigns
Every Monday, WebRun opens TouchBistro Loyalty, identifies guests who have not visited in 60 days or more, drafts a personalized win-back email for each via Mailchimp, logs the list to Google Sheets, and queues every draft for your approval before any message is sent to a guest.
How do I automatically win back lapsed loyalty guests from TouchBistro?
WebRun opens TouchBistro Loyalty every Monday, identifies guests who have not visited in 60 or more days, logs them to Google Sheets ranked by lifetime spend, and drafts personalized win-back emails in Mailchimp for each. Every draft waits for your manager to review and approve before any message reaches a guest.
- Lapsed loyalty guests are identified every week without manual list exports
- Personalized win-back drafts are ready for approval every Monday morning
- High-lifetime-value guests are surfaced first so marketing spend goes to the right people
Built for restaurant owners · restaurant marketing teams · hospitality loyalty managers · multi-location restaurant groups
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.touchbistro.comin a real browser with your saved login - no setup, no API keys. -
1
TouchBistro - identify lapsed loyalty guests
touchbistro.com
WebRun opens TouchBistro to identify lapsed loyalty guests. - Open TouchBistro Loyalty and filter guests by last visit date
- Identify guests whose last visit was 60 or more days ago and who have a valid email on file
- Capture guest name, email, last visit date, lifetime spend, and any loyalty points balance
- Exclude guests who have opted out of marketing or received a win-back offer in the last 90 days
Done when Eligible lapsed loyalty guests are listed with their contact and visit history.
-
2
Google Sheets - log the lapsed guest list for review
google.com
WebRun opens Google Sheets to log the lapsed guest list for review. - Append the lapsed guest list to a Sheets log with name, email, last visit, and lifetime spend
- Highlight guests with the highest lifetime spend for priority outreach
- Keep the log as a record of every win-back campaign cycle
Done when Lapsed guest list is logged in Google Sheets with lifetime value highlighted.
-
3
Mailchimp - draft win-back emails for manager approval
mailchimp.com
WebRun opens Mailchimp to draft win-back emails for manager approval. - Draft a personalized win-back email for each lapsed guest using their first name and last visit date
- Include a compelling offer such as a discount or bonus loyalty points as specified in your setup
- Queue all drafts in Mailchimp for your manager or marketing lead to review before any send
- Never send any email to a guest automatically: human approval is required for every message
Done when A personalized win-back email draft is queued in Mailchimp for every eligible lapsed guest.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed guests automatically?
No. Every win-back email is drafted and queued in Mailchimp for your manager or marketing lead to review. No message goes to a guest until a human approves and sends the campaign.
How does it decide which guests to include?
It targets loyalty guests with a last visit date 60 or more days ago who have a valid email, have not opted out, and have not received a win-back offer in the past 90 days. You can adjust all thresholds during setup.
Can I prioritize high-value guests in the campaign?
Yes. The Google Sheets log highlights guests by lifetime spend, and the Mailchimp draft order reflects that priority. Your marketing lead can choose to send to top spenders first or in a separate campaign.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.