Win back lapsed loyalty customers with a personal offer
Every Monday, WebRun opens RICS Software, finds loyalty customers whose last visit was more than 90 days ago, drafts a personalized win-back email referencing their past purchases, and saves each as a Mailchimp draft campaign for your review before sending.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically draft win-back emails for lapsed sporting goods loyalty customers?
WebRun opens RICS Software every Monday, identifies loyalty customers who have not visited in over 90 days, and drafts a personalized win-back email in Mailchimp referencing each customer's purchase history and loyalty balance. No email is sent until you review and approve the draft campaigns.
- High-value lapsed customers are identified and prioritized every week
- Personalized win-back drafts reference each customer's real purchase history
- No promotional email reaches a customer without your explicit approval
Built for sporting goods retailers · footwear store owners · retail marketing managers · run specialty shops
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.ricssoftware.comin a real browser with your saved login - no setup, no API keys. -
1
RICS Software - identify loyalty customers lapsed over 90 days
ricssoftware.com How to Automate RICS Software
WebRun opens RICS Software to identify loyalty customers lapsed over 90 days. - Open RICS Software and navigate to customer loyalty reports
- Filter for customers with a loyalty account whose last transaction was more than 90 days ago
- Capture each customer's name, email, last purchase category, loyalty points balance, and total spend history
- Sort by total lifetime spend to prioritize high-value customers
Done when All lapsed loyalty customers are identified, sorted by value, with their purchase history captured.
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2
Mailchimp - save personalized win-back drafts for review
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to save personalized win-back drafts for review. - Draft a personalized win-back email for each segment referencing their preferred category (footwear, apparel, or gear)
- Include the customer's current loyalty points balance and a call-to-action to redeem before expiry
- Save each draft campaign in Mailchimp without scheduling or sending
- Leave drafts for the owner or marketing lead to review, personalize further, and send
Done when Win-back draft campaigns are saved in Mailchimp for every lapsed segment. Nothing has been sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails to customers automatically?
No. Every win-back email is saved as a Mailchimp draft and waits for your review. No customer receives anything until you approve and schedule the campaign.
How does it define a lapsed customer?
By default it flags loyalty members with no transaction in the last 90 days. You can adjust that window to match your store's typical repurchase cycle.
What if I want to offer a discount code in the win-back?
Add your discount code or promotional offer to the WebRun configuration and it will include it in every draft. You review the specific offer before the email goes out.
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