Escalate overdue approvals before it's too late
Every few hours, WebRun rechecks the Sprout Social content calendar for approvals still pending past your service-level window, ranks them by how overdue they are and how soon they are due to publish, escalates the most urgent to your account leads on Telegram, and logs every overdue approval to a Google Sheet for a clean audit trail.
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What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.sproutsocial.comin a real browser with your saved login - no setup, no API keys. -
1
Sprout Social - recheck approvals past the SLA window
sproutsocial.com How to Automate Sprout Social
WebRun opens Sprout Social to recheck approvals past the SLA window. - Open the Sprout Social content calendar and filter to Needs Approval
- Calculate how long each post has been waiting against your service-level window
- Rank the list by hours overdue and hours until the scheduled publish time
Done when Every approval past its service-level window is identified and ranked.
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2
Telegram - escalate the most urgent ones
telegram.org How to Automate Telegram
WebRun opens Telegram to escalate the most urgent ones. - Send the account lead a direct message for anything overdue and publishing within 4 hours
- Include the post, the original approver, and how long it has been waiting
- Never approve or publish the post on its own, only escalate it
Done when Account leads have been alerted to every urgent overdue approval.
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3
Google Sheets - log the overdue approval
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the overdue approval. - Append a row for every approval that crossed the overdue threshold today
- Record the approver, the client, and how long it took to clear once escalated
- Keep a running log for spotting which accounts or approvers stall most often
Done when Every overdue approval today is logged for the recurring pattern review.
How do I escalate content approvals that are already overdue?
WebRun escalates approvals before they cost you a missed post. Every few hours it rechecks Sprout Social for anything past your service-level window, sends account leads a direct Telegram alert for whatever is both overdue and publishing soon, and logs every miss to a Google Sheet, so a stalled approval turns into a fast fix instead of a quiet miss.
- Urgent overdue approvals reach a decision maker within hours, not days
- A running log shows exactly which accounts or approvers stall most
- No post misses its slot from an approval nobody noticed had stalled
Built for social media agencies · account directors · content operations teams · agency owners
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it approve or publish the post itself once it's overdue?
No. WebRun only escalates and logs the overdue approval. Only a person with approval rights in Sprout Social can actually approve or publish the post.
How is this different from a regular daily reminder?
This only fires for approvals that have already blown past your service-level window, and it escalates to account leads on Telegram instead of the original approver, so it is reserved for genuinely urgent cases.
What happens to the overdue log over time?
It keeps a running record in Google Sheets, so you can see which clients or approvers stall most often and fix the process, not just the individual post.
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