Sprout Social Automated Brand Mention Digests
Every hour, WebRun opens the Sprout Social listening feed for each client, pulls new brand mentions across social platforms, groups them by positive, neutral, and negative sentiment, and posts a digest to Slack with the negative ones flagged first so nothing slips past the account team.
How do I monitor brand mentions across social media without missing a spike?
WebRun keeps your account team ahead of every brand mention. Every hour it scans the Sprout Social listening feed for each client, pulls new mentions across every connected platform, groups them by sentiment, and posts a Slack digest with negative mentions and sudden volume spikes flagged first, so nothing sits unnoticed for a full day.
- Negative mentions surface within the hour, not the next morning
- Sudden mention spikes get flagged before they become a crisis
- One Slack digest replaces manually refreshing a listening dashboard
Built for social media agencies · brand reputation teams · PR agencies · community managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.sproutsocial.comin a real browser with your saved login - no setup, no API keys. -
1
Sprout Social - pull new brand mentions
sproutsocial.com
WebRun opens Sprout Social to pull new brand mentions. - Open the Sprout Social listening feed for each client's tracked brand terms
- Pull mentions posted since the last check across every connected platform
- Read the sentiment score and reach on each new mention
Done when Every new brand mention this hour is captured with its sentiment.
-
2
Slack - post the prioritized digest
slack.com
WebRun opens Slack to post the prioritized digest. - Group the mentions by client and sentiment
- Put negative mentions and any account with a sudden spike in volume at the top
- Post the digest to the account team channel with a link to each mention
Done when The account team has this hour's mention digest with anything negative flagged first.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reply to mentions on its own?
No. WebRun only reads and digests mentions into Slack. Any public reply is still written and posted by a person on your team.
How does it decide what counts as negative?
It reads the sentiment score Sprout Social already assigns to each mention, so the digest reflects the same scoring your team already trusts.
Can it catch a sudden spike in mentions, not just negative ones?
Yes. It compares this hour's mention volume per client against a normal hour and flags any account running well above its usual pace.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.