Flag Negative Social Comments
Every few minutes, WebRun scans new comments on your Instagram and Facebook posts, identifies negative, offensive, or sensitive comments using your criteria, logs each one in a Google Sheet, and sends an immediate Slack alert so you can decide whether to respond, hide, or delete.
Instagram
scan new comments for negative content
How can I automatically flag negative comments on my social media posts?
Every few minutes, WebRun scans new comments on your Instagram and Facebook posts, identifies negative, offensive, or sensitive comments using your criteria, logs each one in a Google Sheet, and sends an immediate Slack alert - so you can respond, hide, or delete before the situation escalates.
- Negative comments are flagged within minutes of posting - not hours
- You decide the action: respond, hide, or delete - WebRun never acts unilaterally
- A Google Sheet logs every flagged comment for audit and pattern tracking
Built for social media managers · community managers · brand managers · marketing agencies managing client pages
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
instagram.comin a real browser with your saved login - no setup, no API keys. -
1
Instagram - scan new comments for negative content
WebRun opens Instagram to scan new comments for negative content. - Open Instagram and check your most recent posts for new comments since the last run
- Read each comment and flag it if it contains negative sentiment, offensive language, or a complaint
- Capture the commenter username, comment text, post link, and a severity level (low, medium, high)
Done when All new Instagram comments are reviewed and flagged ones are captured with severity levels.
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2
Facebook - scan new comments for negative content
facebook.com
WebRun opens Facebook to scan new comments for negative content. - Open your Facebook Page and check new comments on recent posts
- Apply the same negative-sentiment criteria: complaints, offensive language, or brand attacks
- Capture commenter name, comment text, post link, and severity level
Done when All new Facebook comments are reviewed and flagged ones captured with severity levels.
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3
Google Sheets - log flagged comments with severity
google.com
WebRun opens Google Sheets to log flagged comments with severity. - Open the Comment Moderation log sheet
- Append each flagged comment as a row: platform, post, commenter, text, severity, and timestamp
- Mark the row as Pending so your team can update it to Resolved when handled
Done when All flagged comments are logged in the sheet with Pending status.
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4
Slack - alert you immediately for urgent flags
slack.com
WebRun opens Slack to alert you immediately for urgent flags. - For high-severity comments, send an immediate Slack alert with the commenter, text, and a link to the post
- Batch medium and low-severity flags into a digest every hour
Done when You are alerted to high-severity comments immediately and receive a digest of lower-severity ones.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Instagram
Sign in once
Every action is checked against this policy before it runs.
Questions, answered
Will it delete or hide comments on its own?
No. WebRun only reads and flags comments - it never deletes, hides, or replies to anything. Every action on a comment is taken by you.
How do I control what counts as negative?
You define a list of keywords and a sentiment threshold in the plan. Common starting points include complaint language, competitor names, or profanity - all fully customisable.
What if a flagged comment turns out to be fine?
Mark the row Resolved in the sheet and let your team know. The flag criteria can be tightened at any time to reduce false positives.
Related templates
Instagram›Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.