Tag Your VIP Repeat Customers
Every Monday, WebRun opens Shopify Customers, finds everyone who meets your VIP criteria (e.g. 3+ orders or lifetime spend over $500), applies the 'VIP' tag to newly qualifying customers, syncs the segment to Klaviyo, and sends you a Slack note with who was promoted this week.
Shopify
identify customers who meet the VIP threshold
How can I automatically identify and tag VIP repeat customers in Shopify and sync them to Klaviyo?
Every Monday WebRun opens Shopify Customers, finds everyone who meets your VIP criteria - such as three or more orders or lifetime spend over a set threshold - applies the VIP tag to newly qualifying customers, syncs the segment to Klaviyo, and sends you a Slack note with who was promoted this week.
- VIP customers identified and tagged every week without manual review
- Klaviyo segment stays current so the right campaigns reach the right people
- Weekly Slack report shows exactly who earned VIP status this week
Built for Shopify ecommerce brands · DTC marketers · email marketing teams · loyalty programme managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
admin.shopify.comin a real browser with your saved login - no setup, no API keys. -
1
Shopify - identify customers who meet the VIP threshold
WebRun opens Shopify to identify customers who meet the VIP threshold. - Open Shopify Admin > Customers and filter by order count ≥ 3 OR lifetime spend ≥ $500
- Identify customers who qualify but do not yet have the 'VIP' tag
- Apply the 'VIP' customer tag to each newly qualifying customer
- Also check previously tagged VIPs who have not ordered in 12 months and remove the tag if they no longer qualify
Done when All newly qualifying customers are tagged 'VIP' and lapsed VIPs have been reviewed.
-
2
Klaviyo - sync the VIP segment for targeted campaigns
klaviyo.com
WebRun opens Klaviyo to sync the VIP segment for targeted campaigns. - Open Klaviyo > Lists & Segments and open the VIP segment
- Confirm the segment filter syncs from the Shopify 'VIP' tag
- Check that newly added customers appear in the segment within Klaviyo
Done when The Klaviyo VIP segment reflects this week's updated tag list.
-
3
Slack - report who was promoted to VIP this week
slack.com
WebRun opens Slack to report who was promoted to VIP this week. - Post a weekly VIP promotion report to #marketing: customers newly tagged this week, their order count, and lifetime spend
- Note any customers who had their tag removed
- Include the current total VIP segment size
Done when You have received this week's VIP movement report in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Shopify
Sign in once
Every action is checked against this policy before it runs.
Questions, answered
What are the default VIP criteria?
Three or more orders, or a lifetime spend over $500. You can set any thresholds you like - order count, spend, recency, or a combination - in the plan.
Will it email VIP customers to tell them they've been upgraded?
No - it only applies the Shopify tag and syncs the Klaviyo segment. Any 'Welcome to VIP' email is a separate Klaviyo flow you control, not something WebRun sends automatically.
Can it handle multiple tiers, like Silver and Gold?
Yes - define separate threshold rules for each tier and WebRun will apply the correct tag based on where each customer falls.
Related templates
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