Land more media coverage with timely follow-up
Every morning, WebRun opens Muck Rack, finds pitches past your follow-up threshold with no journalist reply, drafts a short personalised nudge in Gmail for each contact, leaves every message unsent for your review, and posts a Slack list of who still needs a nudge today.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically follow up on unanswered journalist pitches?
Every morning, WebRun opens Muck Rack, finds pitches past your follow-up window with no journalist reply, and drafts a personalised nudge per contact in Gmail, leaving every message unsent for team review. It then posts a Slack list of who needs a nudge, so no pitch goes cold and every follow-up reaches a journalist on time.
- No journalist pitch goes past your follow-up window without a nudge
- Each follow-up draft is personalised and ready to send in seconds
- The team sees outstanding pitches every morning, not by digging through email threads
Built for PR agencies · communications teams · publicists · media relations managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/dashboardin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - find unanswered pitches
muckrack.com How to Automate Muck Rack
WebRun opens Muck Rack to find unanswered pitches. - Open Muck Rack and navigate to your pitch tracker
- Filter pitches to those past your follow-up threshold with no journalist reply
- Capture journalist name, outlet, pitch subject, and send date for each
Done when Every unanswered pitch past the follow-up window is listed with journalist and pitch details.
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2
Gmail - draft journalist nudges
gmail.com How to Automate Gmail
WebRun opens Gmail to draft journalist nudges. - Draft a short, personalised follow-up for each journalist referencing the original pitch angle
- Keep the tone conversational and the ask clear
- Save each as a draft and leave it unsent for the team to review and send
Done when Each unanswered pitch has an unsent follow-up draft waiting in Gmail.
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3
Slack - report pitches needing follow-up
slack.com How to Automate Slack
WebRun opens Slack to report pitches needing follow-up. - Post a list of journalists with follow-up drafts ready, grouped by account
- Note the outlet, pitch topic, and days since original send
- Flag any high-priority media targets at the top of the list
Done when The team has today's follow-up list with ready drafts surfaced in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send follow-up emails to journalists on its own?
No. Every follow-up is saved as an unsent Gmail draft and left for a team member to review and send. WebRun drafts the nudge, but no journalist email goes out without a human in the loop.
How does it decide which pitches need a follow-up?
It reads your Muck Rack pitch tracker and selects contacts who have not replied within the follow-up threshold you set, so only genuinely unanswered pitches get a draft.
Can it personalise the follow-up to the journalist?
Yes. Each draft references the original pitch subject and the journalist's outlet, so every nudge reads as a tailored note rather than a generic chase.
Related templates
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