Automated Powersports Unsold Lead Winback
Every Monday, WebRun opens DX1 Lead Manager, finds leads that are 14 to 60 days old with no purchase or recent contact, drafts a winback email for each naming the unit they originally asked about, and posts a Slack list for your sales team to prioritize and approve.
How do I automatically re-engage cold powersports leads before they buy elsewhere?
WebRun opens DX1 Lead Manager every Monday and finds leads that are 14 to 60 days old with no sale and no recent contact. It drafts a personalized winback email for each, referencing the unit they originally asked about. A prioritized Slack list lets your team review and approve before the season moves on.
- Cold leads receive a personalized follow-up referencing their original unit of interest
- Reps start Monday with a prioritized winback list sorted by days without contact
- No unsold lead older than 60 days is left without at least one re-engagement attempt
Built for powersports dealers · motorcycle dealers · ATV dealers · seasonal dealerships · sales managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.dx1app.comin a real browser with your saved login - no setup, no API keys. -
1
DX1 - find unsold cold leads
dx1app.com
WebRun opens DX1 to find unsold cold leads. - Open DX1 Lead Manager and filter for leads created 14 to 60 days ago with no sale closed and no contact activity in the last 14 days
- Capture each lead's name, contact info, unit of interest, and original source
- Sort by lead age so the oldest uncontacted leads appear first
Done when A sorted list of cold, unsold leads is ready with unit interest and last-contact date.
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2
Gmail - draft winback email per lead
gmail.com
WebRun opens Gmail to draft winback email per lead. - Draft a winback email for each lead referencing the specific unit they originally asked about
- Include a seasonal hook or a relevant inventory update to give the customer a reason to return
- Save each email as a Gmail draft for the sales rep to review and personalize before sending
Done when A winback draft is saved in Gmail for every cold lead on the list.
-
3
Slack - alert sales team with priority list
slack.com
WebRun opens Slack to alert sales team with priority list. - Post a ranked Slack list of this week's cold leads with unit interest and days since last contact
- Flag the oldest uncontacted leads at the top so reps prioritize them first
Done when The sales team has a prioritized winback list in Slack with draft links ready to review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send winback emails to old leads automatically?
No. Every winback email is saved as a Gmail draft. Your sales rep reviews the content and decides whether to send, edit, or skip each one before anything goes to the customer.
How does it decide which leads count as cold?
It looks for leads created between 14 and 60 days ago with no recorded sale and no contact activity in the last 14 days in DX1, so genuinely dormant leads are targeted, not active conversations.
What if a lead already purchased from another dealer?
WebRun surfaces the list for your team to review, so reps can skip any lead they know has already bought elsewhere before approving the draft to send.
Related templates
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