Automated Sponsor Follow-Ups
Every Monday, WebRun opens the sponsor tracker in Google Sheets, finds deals expiring within the next 30 days or sponsors who have gone quiet for more than two weeks, drafts a personalized renewal or check-in email for each, and posts a Slack alert so the host can review and send the drafts before the relationship cools.
How do I automatically follow up with podcast sponsors before their deals expire?
Every Monday, WebRun scans the sponsor tracker in Google Sheets for deals expiring within 30 days or contacts gone quiet for more than two weeks, drafts a personalized renewal email in Gmail for each, and posts a prioritized Slack list. No email reaches a sponsor until the host reviews and sends the draft.
- No sponsor deal expires without a timely renewal conversation
- Personalized follow-up drafts are ready in Gmail every Monday without manual writing
- The host decides what goes to sponsors, with no email sent without approval
Built for podcast hosts · podcast producers · independent podcasters · media sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - find expiring deals and quiet sponsors
google.com
WebRun opens Google Sheets to find expiring deals and quiet sponsors. - Open the sponsor tracker sheet
- Find rows where the deal end date falls within the next 30 days
- Find rows where the last contact date is more than 14 days ago and no renewal is confirmed
- Collect the sponsor name, contact email, deal end date, and any notes on what was agreed
Done when Every expiring or quiet sponsor is identified with their contact details.
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2
Gmail - draft a follow-up email per sponsor
gmail.com
WebRun opens Gmail to draft a follow-up email per sponsor. - Draft a short, personalized renewal or check-in email for each identified sponsor
- Reference the deal end date and include a warm note about continuing the partnership
- Leave each email as a draft, unsent, for the host to review and adjust before sending
Done when A draft follow-up email is ready in Gmail for each sponsor needing attention.
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3
Slack - alert the host to review and send
slack.com
WebRun opens Slack to alert the host to review and send. - Post a Slack alert listing each sponsor who needs a follow-up this week with their deal end date
- Confirm that draft emails are ready in Gmail for the host to review
- Flag the most urgent renewals at the top of the list
Done when The host has a prioritized Slack list of sponsor follow-ups and knows drafts are ready in Gmail.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email sponsors automatically?
No. WebRun drafts the renewal email in Gmail and flags it in Slack, but the email is never sent without the host reviewing and sending it manually. Every sponsor communication stays in your hands.
How does it know which sponsors to follow up with?
It reads the deal end date and last contact date columns in your Google Sheets sponsor tracker. Deals expiring within 30 days and sponsors not contacted in more than 14 days are flagged each Monday.
What if a renewal is already confirmed?
Sponsors with a confirmed renewal status in the sheet are skipped automatically. Mark the Renewal column as confirmed after you close the deal and WebRun will leave that row alone.
Related templates
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