Get guests to share their episodes
When a new episode goes live on Buzzsprout, WebRun pulls the episode title, description, and guest name, drafts a personalized promo kit email for the guest with ready-to-use social captions and the episode link, and posts the draft to Slack for the host to review and send.
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How do I automatically send podcast guests a promo kit when their episode goes live?
When a new episode publishes on Buzzsprout, WebRun reads the episode details and guest name, drafts a personalized promo kit email in Gmail with the episode link and ready-to-copy social captions, and alerts the host in Slack. The email stays as a draft until the host reviews and sends it to the guest.
- Every guest receives a promo kit email shortly after their episode goes live
- Ready-to-copy social captions make it easy for guests to share immediately
- No promotional email goes to a guest before the host reviews and approves it
Built for podcast hosts · podcast producers · content marketers · media teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.buzzsprout.comin a real browser with your saved login - no setup, no API keys. -
1
Buzzsprout - detect new published episode
buzzsprout.com
WebRun opens Buzzsprout to detect new published episode. - Open Buzzsprout and find the newly published episode
- Note the episode title, description, publish date, and direct episode link
- Identify the guest name from the episode notes or title
Done when The published episode details and guest name are captured.
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2
Gmail - draft personalized promo kit for guest
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized promo kit for guest. - Draft a promo kit email addressed to the guest by name
- Include the episode link, two or three ready-to-copy social captions in the guest's voice, and a short thank-you note from the host
- Suggest that the guest tag the show's social handle when sharing
- Leave the email as a draft, unsent, for the host to review and personalize if needed
Done when A draft promo kit email is saved in Gmail for each guest on the newly published episode.
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3
Slack - post draft for host approval
slack.com How to Automate Slack
WebRun opens Slack to post draft for host approval. - Post a Slack message to the podcast channel confirming the episode is live and that a promo kit draft is ready in Gmail
- Include the episode title and guest name so the host knows which draft to review
- Remind the host to personalize and send the draft before the episode cools
Done when The host is notified in Slack that the promo kit draft is ready to review and send.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email the guest automatically when the episode publishes?
No. WebRun drafts the promo kit email in Gmail and alerts you in Slack, but the email is never sent without your review. You check the draft, personalize it if you want, and send it yourself.
What does the promo kit include?
It includes the direct episode link, two or three ready-to-copy social captions written in the guest's voice, and a short thank-you note from the host. You can add a template for graphic assets or talking points in the workflow settings.
What if the episode has multiple guests?
WebRun drafts a separate promo kit email for each guest named in the episode notes, so each person gets their own personalized message rather than a generic group email.
Related templates
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