All templates

Automated MarketMuse Content Gap Digest

Every Monday, WebRun opens MarketMuse, reads the content gaps and opportunity scores generated for your tracked topics, sends the full list to Telegram, and texts the content lead a heads-up naming the single highest-scoring opportunity for the week.

Runs on WebRun · Strict Lockdown policy
Every Monday at 9:00 AM WebRunorchestrates each step
1 MarketMuse read this week's content gaps
2 Telegram send the full gap list
3 Twilio text the top opportunity
In short

How do I get a weekly digest of MarketMuse content gaps?

WebRun reads MarketMuse's content gap and opportunity report every Monday, sends the ranked list to Telegram, and texts the content lead the single highest-scoring opportunity for the week. Content planning starts from a ranked, current list of gaps instead of someone manually checking the dashboard each week.

  • Content gaps reach the team every Monday without a manual check
  • The single best opportunity gets a same-day text nudge
  • Content planning starts from ranked data instead of a hunch

Built for SEO teams · content marketing teams · content strategists · marketing agencies

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.marketmuse.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    MarketMuse - read this week's content gaps
    marketmuse.com
    WebRun in MarketMuse: read this week's content gaps
    WebRun opens MarketMuse to read this week's content gaps.
    • Open MarketMuse and check the content gap and opportunity report for tracked topics
    • Note each gap's topic, opportunity score, and current content status
    • Rank them from highest to lowest opportunity score

    Done when This week's content gaps are listed and ranked by score.

  3. 2
    Telegram - send the full gap list
    telegram.org
    WebRun in Telegram: send the full gap list
    WebRun opens Telegram to send the full gap list.
    • Send the ranked list of content gaps to the content team's Telegram
    • Include each topic's opportunity score
    • Keep the message as a report, not an assignment

    Done when The content team has this week's full gap list in Telegram.

  4. 3
    Twilio - text the top opportunity
    twilio.com
    WebRun in Twilio: text the top opportunity
    WebRun opens Twilio to text the top opportunity.
    • Text the content lead naming the single highest-scoring opportunity
    • Keep the text to one line pointing back to Telegram for the full list
    • Send only once per week

    Done when The content lead has a text naming this week's top opportunity.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.marketmuse.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Content gap digest · Telegram
OutputWhat each run produces - A ranked Telegram list of content gaps plus a text naming the week's top opportunity.
Digest
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it write or publish content for the gaps it finds?

No. WebRun only reports the gaps and opportunity scores MarketMuse identifies. Writing and publishing content is left entirely to your team.

How does it pick the top opportunity for the text?

It uses the highest opportunity score in that week's report. If scores tie, all are included in the full Telegram list.

Can it track more than one topic cluster?

Yes. It reads whatever topics you have set up in MarketMuse and reports gaps across all of them in the same weekly digest.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.