Build Your Influencer Outreach Shortlist
Every Monday, WebRun searches Instagram and TikTok for creators matching your niche and follower criteria, visits each profile to check engagement rate and content quality, logs qualified candidates in a Google Sheet with their stats, and sends you a Slack shortlist of the week's best prospects.
Instagram
find and evaluate creator profiles
How can I automatically build an influencer outreach shortlist from Instagram and TikTok?
Every Monday, WebRun searches Instagram and TikTok for creators matching your niche and follower criteria, visits each profile to check engagement rate and content quality, logs qualified candidates in a Google Sheet with their stats, and sends a Slack shortlist of the week's best prospects for you to contact.
- Weekly shortlist of qualified influencers without manual searching
- Engagement rates and profile stats pre-checked for you
- More outreach time spent on the best candidates
Built for brand marketers · e-commerce companies · PR agencies · DTC brands
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
instagram.comin a real browser with your saved login - no setup, no API keys. -
1
Instagram - find and evaluate creator profiles
WebRun opens Instagram to find and evaluate creator profiles. - Search Instagram using your target hashtags and niche keywords to surface relevant creator accounts
- Open each profile and check follower count, average likes per post, comment rate, and content category
- Flag profiles that meet your minimum follower count and engagement rate threshold as qualified
Done when Qualified Instagram creators are identified with follower count, engagement rate, and content category captured.
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2
TikTok - find and evaluate creator profiles
tiktok.com
WebRun opens TikTok to find and evaluate creator profiles. - Search TikTok using your target hashtags to find creators in your niche
- Open each profile and check followers, average video views, like-to-view ratio, and posting frequency
- Flag profiles that meet your criteria as qualified - note their most recent brand collaboration if visible
Done when Qualified TikTok creators are identified with engagement metrics captured.
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3
Google Sheets - log qualified candidates with stats
google.com
WebRun opens Google Sheets to log qualified candidates with stats. - Open the Influencer Shortlist sheet
- Add a row per qualified creator: platform, handle, followers, engagement rate, content niche, profile link, and a fit score out of 10
- Skip any creator already in the sheet from a previous week
Done when All new qualified creators are logged in the sheet with their metrics and fit scores.
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4
Slack - send you the weekly shortlist
slack.com
WebRun opens Slack to send you the weekly shortlist. - Post a weekly shortlist to #influencer-marketing with the top 5 prospects by fit score, their platform, follower count, and engagement rate
- Include a direct link to each profile so you can review before reaching out
Done when You have this week's top influencer prospects in Slack, ready for your outreach decision.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Instagram
Sign in once
Every action is checked against this policy before it runs.
Questions, answered
Will it contact influencers on my behalf?
No. WebRun only researches and logs candidates - it never follows, DMs, or reaches out to any creator. Every outreach decision is yours.
How do I set the criteria for a qualified creator?
You define the minimum follower count, engagement rate floor, content niche keywords, and any exclusions (e.g. competitors' existing partners) in the plan. Adjust anytime.
What is the engagement rate calculation?
It uses average likes plus comments divided by follower count across the last 12 posts - a widely used micro-influencer benchmark. You can ask WebRun to weight video views for TikTok instead.
Related templates
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