Triage negative reviews and draft responses before they hurt your rating
Every morning, WebRun scans your Google Business profile for new reviews with 3 stars or fewer, looks up the reviewer in Lightspeed to find their purchase history, drafts a personalized response in Gmail for your approval, and logs each case in Google Sheets for tracking.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically triage and respond to negative reviews for my Lightspeed store?
WebRun scans your Google Business reviews every morning for ratings of 3 stars or fewer, looks up each reviewer in Lightspeed for purchase context, drafts a personalized response in Gmail, and logs every case in Google Sheets. No reply goes live until you approve it.
- Every negative review gets a drafted response before the day is out
- Purchase history context makes each response more personal and relevant
- Triage log in Google Sheets keeps every case visible and tracked
Built for retail store owners · restaurant managers · hospitality operators · multi-location retailers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
retail.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed - look up reviewer purchase history
lightspeedhq.com How to Automate Lightspeed
WebRun opens Lightspeed to look up reviewer purchase history. - Search Lightspeed Customers for the reviewer's name or email
- Pull their recent purchase history, transaction dates, and any notes
- Note any relevant context such as returns or complaints already logged
Done when Each negative reviewer has a purchase history summary ready to inform the response.
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2
Gmail - draft personalized response for approval
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized response for approval. - Draft a personalized, empathetic response acknowledging the reviewer's specific concern
- Reference their purchase context where appropriate
- Save the response as a Gmail draft, leaving it unsent for your review and approval
- Never post or send any response without explicit human approval
Done when A response draft is saved in Gmail for each negative review, awaiting your approval.
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3
Google Sheets - log review details for triage tracking
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log review details for triage tracking. - Append a new row to the triage log with the reviewer name, star rating, review text, and date
- Mark whether a draft response has been created
- Flag reviews that have been outstanding for more than 48 hours
Done when Every new negative review is logged in the Google Sheets triage tracker.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post replies to Google Business without my approval?
No. WebRun saves drafts in Gmail only. Every response waits for you to review and post it, so nothing goes live on your Google Business profile automatically.
What if the reviewer is not in Lightspeed?
WebRun notes that no matching customer record was found and still drafts a general empathetic response, flagging the gap so you can investigate or offer a resolution.
Which review platforms does it monitor?
The workflow targets your Google Business profile by default. Tell WebRun which other platforms matter to your business and it can extend coverage to those sources.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.