Lightspeed Automated Loyalty Win-Back Campaigns
Every Monday, WebRun opens Lightspeed, finds loyalty customers whose last purchase was 60 or more days ago, segments them by their favourite product categories, and drafts personalized win-back campaign emails in Mailchimp for you to review and send.
How do I automatically identify and draft win-back offers for lapsed Lightspeed loyalty customers?
WebRun opens Lightspeed every Monday, finds loyalty customers who have not purchased in 60 or more days, segments them by their favourite product categories, and drafts personalized win-back emails in Mailchimp for your review. No campaign sends until you approve it, so your messaging stays on-brand.
- Lapsed loyalty customers identified every Monday without manual list-pulling
- Personalized win-back messages reference each customer's favourite categories
- Loyalty point balance included to boost return-visit motivation
Built for retail store owners · loyalty program managers · boutique retailers · hospitality operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
retail.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed - find loyalty customers lapsed 60-plus days
lightspeedhq.com
WebRun opens Lightspeed to find loyalty customers lapsed 60-plus days. - Open Lightspeed and navigate to the Customers section
- Filter loyalty members whose last transaction date is 60 or more days ago
- Capture each customer's name, email, favourite product categories, and loyalty point balance
- Segment the list by product category preference for personalization
Done when All lapsed loyalty customers are identified and segmented by purchase category.
-
2
Mailchimp - draft segmented win-back campaign emails
mailchimp.com
WebRun opens Mailchimp to draft segmented win-back campaign emails. - Create or update audience segments in Mailchimp for each category group
- Draft a personalized win-back email for each segment, referencing the product categories they love
- Include any remaining loyalty point balance to encourage return visits
- Leave every campaign as a draft for your review before sending. Do not send without approval.
Done when Personalized win-back email drafts are saved in Mailchimp, ready for your review and approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails to customers without my sign-off?
No. WebRun saves Mailchimp campaign drafts only. Every email waits in draft status until you review and click send, so no customer is contacted automatically.
How does it know what products a customer prefers?
WebRun reads each customer's purchase history in Lightspeed and uses their most frequently bought categories to personalise the win-back message.
Can I change the lapse window from 60 days?
Yes. Tell WebRun the number of days that defines lapsed for your business and it will use that threshold instead.
Related templates
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