Automated GoFrugal Outlet Margin Summary
Every Monday, WebRun opens GoFrugal for last week's sales and gross margin by outlet, reads each outlet's operating costs from Xero, works out the net contribution for each, and posts a ranked Slack summary so you can see which stores earn their keep and which are quietly bleeding.
How do I compare net margin across my retail outlets?
Every Monday, WebRun opens GoFrugal for last week's sales and gross margin per outlet, then reads each outlet's operating costs from Xero to work out true net contribution. It posts a ranked Slack summary, best to worst, so you can see which stores earn their keep and which are quietly losing money.
- Loss-making outlets surfaced every Monday
- True net margin per store, not just gross
- Costs from Xero folded into one ranked view
Built for multi-outlet retailers · retail chains · finance managers · business owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.gofrugal.comin a real browser with your saved login - no setup, no API keys. -
1
GoFrugal - pull sales and gross margin by outlet
gofrugal.com
WebRun opens GoFrugal to pull sales and gross margin by outlet. - Open GoFrugal and pull last week's net sales and gross margin for every outlet
- Capture bill count, average basket, and margin percentage per outlet
- Note any outlet whose margin slipped against the prior week
Done when Every outlet's sales and gross margin for the week are captured.
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2
Xero - add each outlet's operating costs
xero.com
WebRun opens Xero to add each outlet's operating costs. - Open Xero and read each outlet's tracked operating costs for the week
- Pull rent, payroll, and other overheads mapped to the outlet
- Subtract costs from gross margin to get each outlet's net contribution
Done when Each outlet has a net contribution after its operating costs.
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3
Slack - post the ranked margin summary
slack.com
WebRun opens Slack to post the ranked margin summary. - Post a ranked outlet summary to your Slack leadership channel
- List outlets best to worst by net contribution with margin percentage
- Call out any outlet that turned negative or dropped sharply
Done when Leadership has this week's ranked outlet margin summary in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Is the Slack summary shared outside my team?
No. WebRun posts only to your own internal Slack channel. The margin summary is a private management read-out. WebRun never shares it externally and never changes a figure in GoFrugal or Xero.
How does it get a true net margin per outlet?
It takes sales and gross margin from GoFrugal, then subtracts each outlet's tracked operating costs from Xero, rent, payroll, and overheads, so you see net contribution, not just top-line gross margin.
What if an outlet's costs are not split out in Xero?
It uses whatever tracking categories you map per outlet in Xero. Where a cost is not split, it flags the outlet as gross-margin-only so you know the net figure is still pending.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.