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Automated Ekos New Release Announcement Drafts

Every Monday, WebRun opens Ekos, finds any beer scheduled to release in the taproom within the next two weeks, pulls its style, ABV, and tasting notes, drafts a customer announcement email in Gmail with those details filled in, and posts a Slack alert to marketing that a draft is ready for review before it goes out.

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Runs on WebRun · Strict Lockdown policy
Every Monday at 10:00 AM WebRunorchestrates each step
1 Ekos find beers releasing in the next two weeks
2 Gmail draft the customer announcement email
3 Slack alert marketing the draft is ready
In short

How do I draft new beer release announcements automatically?

WebRun checks Ekos every Monday for beers releasing in the taproom within two weeks, pulls the style, ABV, and tasting notes on file, drafts a customer announcement email in Gmail with those details filled in, and alerts marketing in Slack that a draft is ready, leaving the send decision to a person on your team.

  • A ready to send announcement draft exists days before tap day
  • Release details come straight from Ekos so nothing gets typed twice
  • Every announcement stays a human send, never an automatic one

Built for craft breweries · taproom marketing teams · brewery owners · marketing managers

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.goekos.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Ekos - find beers releasing in the next two weeks
    goekos.com
    WebRun in Ekos: find beers releasing in the next two weeks
    WebRun opens Ekos to find beers releasing in the next two weeks.
    • Open Ekos and check the production and packaging schedule for upcoming releases
    • Find any beer set to release in the taproom within the next two weeks
    • Pull its style, ABV, package format, and any tasting notes on file

    Done when Every release due in the next two weeks has its style, ABV, and tasting details pulled.

  3. 2
    Gmail - draft the customer announcement email
    gmail.com
    WebRun in Gmail: draft the customer announcement email
    WebRun opens Gmail to draft the customer announcement email.
    • Draft a customer announcement email for each upcoming release using the pulled details
    • Include the release date, style, ABV, and where it will be available
    • Save it as a draft in your marketing Gmail account. Do not send it

    Done when A complete announcement draft exists in Gmail for every upcoming release, unsent.

  4. 3
    Slack - alert marketing the draft is ready
    slack.com
    WebRun in Slack: alert marketing the draft is ready
    WebRun opens Slack to alert marketing the draft is ready.
    • Post a Slack alert to the marketing channel naming the beer and release date
    • Link to the Gmail draft so it can be reviewed, edited, and sent by a person

    Done when Marketing has a Slack alert pointing to a reviewable, unsent announcement draft.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.goekos.com
ScheduleRuns automatically on this cadence
Every Monday at 10:00 AM
DeliveryHow each run's result reaches you
Draft alert · Slack
OutputWhat each run produces - An unsent Gmail draft announcing the upcoming release with style, ABV, and release date, plus a Slack alert linking to it for review.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it email customers about a new release without approval?

No. WebRun only drafts the announcement in Gmail and leaves it unsent. A person on your marketing team reviews, edits, and sends it.

How does it know what to say about the beer?

It pulls the style, ABV, package format, and tasting notes already on file in Ekos for that batch, so the draft is filled in with real details, not filler.

What if a release date changes?

It reads the live schedule in Ekos each Monday, so a moved release date is picked up on the next run and the draft can be updated before it goes out.

Keep going

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Every Monday, WebRun opens Ekos, checks which batches are ready to package against can and bottle stock on hand, builds the week's packaging run order, and posts it to Slack so the packaging line knows exactly what runs and when.
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Automated Ekos Distributor Allocation Reports
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