Win back lapsed members before they join a competitor
Every Monday, WebRun opens Rock Gym Pro, finds members whose memberships lapsed at the 30-day, 60-day, and 90-day marks, drafts a personalised win-back email with a tailored re-join offer for each segment, and posts a re-engagement list to Slack so staff can approve the outreach before anything is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically win back lapsed climbing gym members?
WebRun checks Rock Gym Pro every Monday for members who lapsed 30, 60, or 90 days ago, drafts a personalised win-back email with a segment-matched offer for each one, and posts the re-engagement list to Slack for staff to approve before any message is sent, so the gym reaches lapsed climbers at the moments most likely to bring them back.
- Lapsed members reached at 30, 60, and 90 days with the right offer for each stage
- Members who already re-joined are automatically excluded from win-back outreach
- No win-back email sent without a staff member reviewing and approving it
Built for climbing gym owners · gym managers · membership coordinators · marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.rockgympro.comin a real browser with your saved login - no setup, no API keys. -
1
Rock Gym Pro - find lapsed members by segment
rockgympro.com How to Automate Rock Gym Pro
WebRun opens Rock Gym Pro to find lapsed members by segment. - Open Rock Gym Pro and navigate to Member Management
- Filter for members whose membership expired 30, 60, or 90 days ago and have not renewed
- Capture each member's name, membership tier, lapse date, visit history, and email address
- Segment into three groups: 30-day lapsed (highest chance of return), 60-day, and 90-day
Done when Every lapsed member in each segment is listed with their tier, lapse date, and contact details.
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2
Gmail - draft segmented win-back offers
gmail.com How to Automate Gmail
WebRun opens Gmail to draft segmented win-back offers. - Draft a personalised win-back email for each lapsed member
- Tailor the offer by segment: a friendly check-in for 30-day lapsed, a discount offer for 60-day, and a stronger incentive for 90-day
- Reference the member's previous membership tier and visit history to make the message personal
- Leave every draft unsent in Gmail for staff review. Do not send without approval
Done when A draft win-back email exists in Gmail for every lapsed member in all three segments, ready for staff approval.
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3
Slack - post weekly re-engagement list for staff
slack.com How to Automate Slack
WebRun opens Slack to post weekly re-engagement list for staff. - Post the weekly re-engagement list to the staff channel, grouped by segment
- Include each member's name, lapsed membership tier, days since lapse, and draft offer type
- Flag the 30-day segment at the top as the highest-priority re-engagement window
Done when Staff have this week's lapsed-member list in Slack and can approve the segmented win-back drafts.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails to lapsed members without my approval?
No. Every win-back email is saved as a Gmail draft and surfaced in Slack. No message is sent to any lapsed member until a staff member reviews and approves it.
Why does it segment lapsed members by 30, 60, and 90 days?
Members lapsed for 30 days are most likely to return with a gentle nudge. Those at 60 or 90 days need a stronger offer. Segmenting lets you send the right message at the right stage without over-discounting.
What if a lapsed member already re-joined on their own?
WebRun reads the live membership status in Rock Gym Pro before drafting, so anyone who has already renewed is automatically excluded from the win-back list.
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