Automated Climbing Gym Day Pass to Membership Conversion
Every Monday, WebRun opens Rock Gym Pro and identifies day-pass customers who have visited three or more times in the past 30 days but have not yet joined as members, drafts a personalised membership conversion email for each one, and posts a prioritised list to Slack for staff to review and approve before reaching out.
How do I automatically convert frequent day-pass visitors into climbing gym members?
WebRun reviews Rock Gym Pro every Monday for day-pass customers who have visited 3 or more times in 30 days but have not yet joined as members. It drafts a personalised membership pitch for each person, calculates their potential savings, and posts the list to Slack so staff can approve the outreach before it reaches anyone.
- Frequent day-pass buyers flagged at the tipping point, before the habit forms without a membership
- Each pitch includes a calculated savings figure to make the value case concrete
- No conversion email sent without a staff member reviewing it first
Built for climbing gym owners · gym managers · membership sales staff · marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.rockgympro.comin a real browser with your saved login - no setup, no API keys. -
1
Rock Gym Pro - find repeat day-pass customers
rockgympro.com
WebRun opens Rock Gym Pro to find repeat day-pass customers. - Open Rock Gym Pro and filter POS and check-in history for day-pass purchases
- Identify customers who have purchased 3 or more day passes in the past 30 days but hold no active membership
- Capture each customer's name, visit count, total day-pass spend, and email address
- Sort by visit frequency to put the most-likely converters at the top
Done when Every frequent day-pass customer without a membership is listed with their visit count and contact details.
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2
Gmail - draft membership conversion emails
gmail.com
WebRun opens Gmail to draft membership conversion emails. - Draft a personalised membership conversion email for each customer
- Reference their visit count and calculate how much they would save with a membership versus day passes
- Include a clear call to action with a link to Rock Gym Pro's membership sign-up page
- Leave every draft unsent for staff review. Do not send without approval
Done when A draft membership pitch email exists in Gmail for every qualifying day-pass customer, ready for staff review.
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3
Slack - post weekly conversion shortlist for staff
slack.com
WebRun opens Slack to post weekly conversion shortlist for staff. - Post the weekly conversion shortlist to the staff channel
- Include each customer's name, visit count, total spend on day passes, and estimated membership savings
- Highlight the top 3 to 5 highest-frequency customers as priority follow-ups
Done when Staff have this week's day-pass conversion shortlist in Slack and can approve the queued Gmail drafts.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it pitch membership to day-pass customers without staff sign-off?
No. Every conversion email is saved as a Gmail draft and listed in Slack. No message reaches a customer until a staff member reviews and approves it.
How does it decide who is ready to convert?
It flags customers who have purchased 3 or more day passes in the past 30 days. The threshold is based on the point where a membership typically saves more than the cost of additional day passes.
What if a day-pass customer already signed up for a membership this week?
WebRun checks live membership status in Rock Gym Pro before drafting, so anyone who has already converted is automatically excluded from the weekly list.
Related templates
Put this on autopilot.
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