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For recruiting leads, talent acquisition teams & employer brand managers

Keep your Built In employer profile current and complete

Every Monday, WebRun opens your Built In employer profile, checks the tech stack, perks and benefits, office locations, and description against the roles you currently have posted, opens a Trello card for every thin or outdated section, and drafts the summary in Gmail for you to send.

  • No credit card
  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Every Monday at 9:00 AM WebRun
1 Built In audit the employer profile
2 Trello open a card per gap
3 Gmail draft the summary for review
Run a sample
In short

How do I keep my Built In employer profile up to date?

Every Monday WebRun opens your Built In employer profile, checks the tech stack, perks and benefits, office locations, and description against the roles you currently have posted. It opens a Trello card for every gap and drafts the summary email in Gmail, so candidates always read a current page.

  • Profile gaps are caught weekly instead of at the next hiring push
  • Every gap arrives as a Trello card with the role it affects
  • The profile stays aligned with the jobs actually posted

Built for recruiting leads · talent acquisition teams · employer brand managers · tech startups

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens www.builtin.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Built In - audit the employer profile
    builtin.com
    WebRun in Built In: audit the employer profile
    WebRun opens Built In to audit the employer profile.
    • Open your Built In company profile and read every section
    • Check the tech stack, perks and benefits, office locations, and company description for anything missing or out of date
    • Compare the profile against your live job listings and note skills or locations the roles mention but the profile does not

    Done when Every profile section has been checked against the roles currently posted.

  3. 2
    Trello - open a card per gap
    trello.com How to Automate Trello
    WebRun in Trello: open a card per gap
    WebRun opens Trello to open a card per gap.
    • Open one card per gap on your employer-brand board
    • Write what is missing, which section it belongs to, and which posted role it affects
    • Close cards for sections that have since been filled in

    Done when Every profile gap has a card and every fixed gap is closed.

  4. 3
    Gmail - draft the summary for review
    gmail.com How to Automate Gmail
    WebRun in Gmail: draft the summary for review
    WebRun opens Gmail to draft the summary for review.
    • Draft an email to your recruiting lead with the week's findings, biggest gaps first
    • Link each finding to its Trello card
    • Leave the email as a draft. WebRun never sends it, so you decide what goes out

    Done when A summary email is sitting in drafts, ready for you to review and send.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
www.builtin.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Profile gaps · Trello
OutputWhat each run produces - A weekly profile audit: which sections are thin, outdated, or missing, ranked by the roles they affect, with a Trello card per fix.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it edit my Built In profile?

No. WebRun reads the profile and reports gaps. It never edits a section, uploads a photo, or publishes a change. Every edit stays with your recruiting team.

Does it email anyone on its own?

No. The summary is left as an unsent Gmail draft for you to read, adjust, and send. Nothing reaches your recruiting lead or a candidate without you clicking send.

How does it decide a section is thin?

It compares each section against your live job listings, so a role asking for skills, perks, or locations that the profile never mentions is what marks that section as thin.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.