Automated Bookstore Preorder Release Reminders
Every Monday, WebRun opens Bookmanager and checks for preorders with a release date in the current week, adds a reminder event to your Google Calendar for the release day, drafts a personalised excitement-building email for each preorder customer, and queues the drafts in Gmail for your approval before sending.
How do I automatically remind customers when their preordered book is about to release?
WebRun checks Bookmanager every Monday for preorders releasing that week, adds a release-day event to your Google Calendar with the customer count, and drafts a personalised email for each preorder customer in Gmail. You review and send each draft, keeping customers delighted and informed.
- Every preorder customer gets a personalised reminder the week their book releases
- Release days are on your Google Calendar with customer counts so staff are prepared
- No preorder notification is sent until you have reviewed and approved the draft
Built for independent bookstore owners · bookstore staff · indie booksellers with preorder programs
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
bookmanager.comin a real browser with your saved login - no setup, no API keys. -
1
Bookmanager - find preorders releasing this week
WebRun opens Bookmanager to find preorders releasing this week. - Open Bookmanager and filter the preorder list to titles with a release date between today and the coming Sunday
- Capture the customer name, email, title, author, release date, and price for each preorder
- Check whether the customer has already received a release reminder to avoid duplicates
- Note whether your store expects stock on the release date or a few days after
Done when All preorders releasing this week are listed with customer contact details and release status.
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2
Google Calendar - add a release-day reminder event
WebRun opens Google Calendar to add a release-day reminder event. - Add a calendar event for each release date this week titled 'Preorder release: [Title] - [number] customers'
- Include the number of customers waiting so staff are prepared for pickups
- Set the event to appear on your store's internal calendar
Done when A calendar event is added for each release date with customer count noted.
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3
Gmail - queue personalised release-week notification drafts for approval
WebRun opens Gmail to queue personalised release-week notification drafts for approval. - Draft a warm, excitement-building email for each customer mentioning the specific title and author
- Include the release date, the price due at pickup, and your store hours
- Let customers know if the store will receive stock on release day or shortly after
- Leave every draft unsent in Gmail for your review under the label 'Preorder reminders - [date]'
Done when A personalised release-week reminder draft is queued in Gmail for every preorder customer.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the reminder emails to customers automatically?
No. Every reminder stays as a Gmail draft until you review and send it yourself. No email reaches a customer without your explicit approval.
What if a release date shifts or a title is delayed?
It reads the current release date from Bookmanager on every Monday run, so if a title has been pushed back in your system, it will not appear in this week's list.
Can it handle customers with multiple preorders releasing the same week?
Yes. It groups all releasing titles for the same customer into one draft email, so the customer receives a single message listing everything they have on preorder this week.
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.