Win back lapsed loyalty customers with a personal note
Every Monday, WebRun opens Bookmanager, finds loyalty-program customers whose last purchase was more than 90 days ago, drafts a warm and personalised win-back email referencing the genres they tend to buy, and queues each draft in Mailchimp for your review before any email is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically win back lapsed bookstore loyalty customers?
WebRun reviews your Bookmanager loyalty roster every Monday, finds customers inactive for more than 90 days, and drafts a personalised win-back email in Mailchimp for each, referencing the genres they love. You review and send the campaign, keeping full control over what goes out.
- Lapsed loyalty customers are identified and drafted for every week without manual list-pulling
- Each win-back email is personalised with the customer's own purchase history
- No emails go out until you have reviewed and approved the campaign
Built for independent bookstore owners · bookstore marketing managers · indie booksellers with loyalty programs
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
bookmanager.comin a real browser with your saved login - no setup, no API keys. -
1
Bookmanager - find loyalty customers inactive for 90-plus days
bookmanager.com How to Automate Bookmanager
WebRun opens Bookmanager to find loyalty customers inactive for 90-plus days. - Open Bookmanager and filter the customer list to loyalty-program members
- Identify customers whose last transaction date is more than 90 days ago
- Capture the customer name, email, last purchase date, and top purchase categories
- Exclude customers who have unsubscribed or been contacted for win-back in the past 6 months
Done when A list of lapsed loyalty customers with their purchase history is ready.
-
2
Mailchimp - queue personalised win-back drafts for review
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to queue personalised win-back drafts for review. - Draft a warm win-back email for each lapsed customer, mentioning the genres or authors they have bought before
- Include a gentle incentive line if your store runs loyalty point promotions
- Add each draft to a Mailchimp campaign in draft status, not scheduled for sending
- Label the campaign 'Win-back [date]' so it is easy to find and approve
Done when A personalised win-back draft is queued in Mailchimp for every lapsed loyalty customer, awaiting your review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails without my approval?
No. Every draft sits in Mailchimp as a campaign in draft status. You review, adjust if needed, and schedule or send the campaign yourself.
How does it personalise the emails?
It reads each customer's purchase category history in Bookmanager and includes the genres or authors they have bought before, making each draft feel specific rather than generic.
What if a customer has unsubscribed from marketing?
It checks Bookmanager records for opt-out flags and skips anyone who has unsubscribed or been contacted for win-back in the past 6 months.
Related templates
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