Nurture every boat show lead before interest cools
The moment a new boat show prospect is added in DockMaster, WebRun logs the lead to a Google Sheet tracker with the boats they showed interest in, drafts a personalized nurture email in Gmail referencing those models, and pings the assigned rep in Slack to review and send it while interest is still fresh.
- No credit card
- Under $0.01 per run
- Cancel anytime
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.dockmaster.com/loginin a real browser with your saved login - no setup, no API keys. -
1
DockMaster - detect the new boat show prospect
dockmaster.com How to Automate DockMaster
WebRun opens DockMaster to detect the new boat show prospect. - Watch DockMaster for new prospects tagged as boat show leads
- Capture the contact's name, boat models of interest, and notes from the show
- Assign each lead to a sales rep based on your rotation
Done when Every new boat show prospect is captured with its interest and assigned rep.
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2
Google Sheets - log the lead to the tracker
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the lead to the tracker. - Log each new lead to the boat show tracker with contact info and models of interest
- Note the date captured so follow-up timing is visible
- Keep the tracker sorted by most recent lead first
Done when The lead tracker reflects every new boat show prospect.
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3
Gmail - draft the nurture email
gmail.com How to Automate Gmail
WebRun opens Gmail to draft the nurture email. - Draft a personalized nurture email referencing the specific models the prospect looked at
- Include next steps like booking a sea trial or getting a quote
- Save the email as a draft. Do not send it automatically
Done when A draft nurture email exists in Gmail for every new lead.
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4
Slack - notify the assigned rep
slack.com How to Automate Slack
WebRun opens Slack to notify the assigned rep. - Notify the assigned rep that a new lead and draft email are ready
- Link to the draft so the rep can review and send quickly
Done when The assigned rep has been notified in Slack with a link to the draft.
How do I follow up with boat show leads before interest cools?
The moment a new boat show prospect lands in DockMaster, WebRun logs it to a Google Sheet tracker, drafts a personalized nurture email in Gmail referencing the models they viewed, and alerts the assigned rep in Slack. The rep reviews and sends the email, so follow-up happens while interest is still fresh and nothing sends unapproved.
- New leads get a personalized draft email within minutes of the show
- Every lead lands in a tracker so none get lost after the event
- No nurture email sends without the assigned rep reviewing it
Built for boat dealerships · marine retailers · boat show sales teams · dealership sales reps
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email boat show leads without a rep reviewing first?
No. WebRun saves every nurture email as a Gmail draft. The assigned rep reviews and sends it, so a lead never gets an email WebRun wrote entirely on its own.
How does it personalize the email for each lead?
It reads the boat models and notes captured in DockMaster at the show and references them directly, so the draft reads specific to that conversation, not generic.
What if a lead isn't assigned to a rep yet?
It assigns each new lead to a rep based on your rotation as part of the same run, so the Slack alert always reaches a specific person, not a queue.
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