Automated Barbershop Lapsed Client Winback
Every Monday, WebRun opens Booksy, finds clients whose last visit was more than 60 days ago with no future appointment, drafts a warm winback SMS with a personalised offer for each, queues the messages in Twilio for your review, and posts the full list in Slack before anything is sent.
How do I automatically win back lapsed barbershop clients?
WebRun checks Booksy every Monday for clients who have not visited in over 60 days and have no upcoming appointment. It drafts a personalised winback SMS for each one via Twilio, queues the messages in Slack for your approval, and sends nothing until you sign off, bringing back lost revenue without manual outreach.
- Clients who drifted away are reached before they forget the shop entirely
- Personalised messages referencing their usual service outperform generic blasts
- Every message is reviewed by you before it is sent
Built for barbershops · barbers · grooming studios · men's salons
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
booksy.comin a real browser with your saved login - no setup, no API keys. -
1
Booksy - identify clients lapsed over 60 days
booksy.com
WebRun opens Booksy to identify clients lapsed over 60 days. - Open Booksy and filter the client list to last-visit more than 60 days ago
- Check each client for a future appointment and skip anyone who already has one
- Note the client name, phone number, preferred service, and days since last visit
Done when Every lapsed client with no future booking is listed with their visit history.
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2
Twilio - draft personalised winback messages
twilio.com
WebRun opens Twilio to draft personalised winback messages. - Draft a warm, personalised winback SMS for each client referencing their usual service
- Include a limited-time offer or a booking link to make it easy to return
- Queue each message as a draft and do not send without your approval
Done when All winback messages are drafted in Twilio and held for review.
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3
Slack - send you the approval queue
slack.com
WebRun opens Slack to send you the approval queue. - Post this week's winback queue with client names, days since last visit, and message previews
- Flag the count and any high-value clients at the top of the list
Done when You have the full approval queue in Slack and can release or skip individual messages.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it text lapsed clients without my sign-off?
No. All winback messages are drafted and queued in Slack for your review first. You decide what goes out and can edit or skip any message before releasing the batch.
How is the 60-day threshold set?
The default is 60 days with no visit and no future booking in Booksy. You can ask WebRun to use a different window, such as 45 or 90 days, to match your typical cut cycle.
What if the lapsed client visits mid-week before the message is sent?
It checks live Booksy data each Monday morning, so anyone who booked or visited after the last check is excluded from that week's queue automatically.
Related templates
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