All templates
For custom cake shops, bakeries sending custom quotes & wedding cake designers

Follow up on custom cake quotes before they go cold

Every morning, WebRun opens BakeSmart and finds custom cake quotes sent more than two days ago with no customer reply. It drafts a warm, personalised follow-up email for each enquiry in Gmail, logs the status in your quote tracker Google Sheet, and leaves every message for your review before sending.

  • No credit card
  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Every day at 9:00 AM WebRun
1 BakeSmart find unanswered quotes older than 2 days
2 Google Sheets update quote tracker status
3 Gmail draft warm follow-up for review
Run a sample
In short

How do I automatically follow up on unanswered custom cake quotes?

Every morning, WebRun opens BakeSmart and finds custom cake quotes sent more than two days ago with no reply. It drafts a warm, personalised follow-up email for each one in Gmail, flags urgent quotes with near event dates in the Google Sheets tracker, and leaves every message for your review before it reaches the customer.

  • Unanswered quotes followed up within two days so fewer customers book elsewhere
  • Urgent quotes near the event date prioritised automatically
  • No follow-up goes out without your personal review and sign-off

Built for custom cake shops · bakeries sending custom quotes · wedding cake designers · patisseries with enquiry pipelines

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens www.bakesmart.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    BakeSmart - find unanswered quotes older than 2 days
    bakesmart.com How to Automate BakeSmart
    WebRun in BakeSmart: find unanswered quotes older than 2 days
    WebRun opens BakeSmart to find unanswered quotes older than 2 days.
    • Open BakeSmart and filter quotes to those sent more than two days ago with no customer response
    • Capture the customer name, contact email, quote details, event date, and quote amount for each
    • Skip any quotes already followed up within the last 48 hours

    Done when All unanswered quotes older than two days are listed with full customer and order details.

  3. 2
    Google Sheets - update quote tracker status
    google.com How to Automate Google Sheets
    WebRun in Google Sheets: update quote tracker status
    WebRun opens Google Sheets to update quote tracker status.
    • Open the quote tracker Google Sheet
    • Update the status of each flagged quote to follow-up pending and record the date
    • Flag any quotes whose event date is within two weeks as urgent

    Done when The quote tracker is updated with current status and urgency flags.

  4. 3
    Gmail - draft warm follow-up for review
    gmail.com How to Automate Gmail
    WebRun in Gmail: draft warm follow-up for review
    WebRun opens Gmail to draft warm follow-up for review.
    • Draft a warm, personalised follow-up email for each unanswered quote
    • Reference the specific cake details and event date from the original quote to make the message personal
    • Leave the email as a draft for your review. Do not send without approval

    Done when A personalised follow-up draft is waiting in Gmail for each unanswered quote.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
www.bakesmart.com
ScheduleRuns automatically on this cadence
Every day at 9:00 AM
DeliveryHow each run's result reaches you
Follow-up drafts · Gmail
OutputWhat each run produces - A batch of personalised quote follow-up email drafts in Gmail, plus an updated quote tracker in Google Sheets with urgency flags.
Draft emails
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it send follow-up emails without my approval?

No. Every follow-up email is left as a draft in Gmail. Nothing is sent until you review and approve it yourself.

Will it chase a customer who has already declined the quote?

No. WebRun reads the current status in BakeSmart each morning and skips any quotes that are marked declined, accepted, or already followed up this week.

Can it prioritise quotes where the event date is coming up soon?

Yes. Quotes with an event date within two weeks are flagged as urgent in the Google Sheet and listed first in the morning run so those follow-ups are reviewed and sent first.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.