Automated Axe Throwing New Product Launch Checklist
When you trigger a new-product launch run, WebRun opens ROLLER and confirms the new session type or add-on is set up with the right pricing, capacity, and waiver assignment, then drafts an announcement email campaign in Mailchimp to your guest list and adds the new session type's pilot dates to your Google Calendar, leaving all customer-facing steps as drafts for your approval.
How do I run a launch checklist when adding a new session type to my axe throwing venue?
When you trigger a product launch run, WebRun verifies that the new ROLLER session type has correct pricing, capacity, and waiver assignment, drafts a Mailchimp announcement campaign to your guest list, and adds pilot session dates to Google Calendar with staff invites. Every customer-facing step stays in draft for your team to approve before anything goes public.
- ROLLER setup gaps like missing waivers or wrong capacity are caught before launch
- Guest announcement draft is ready in Mailchimp the same day the product is configured
- Pilot session dates land in the team calendar automatically with staff invites
Built for axe throwing venue owners · venue managers · operations teams · attraction marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.roller.softwarein a real browser with your saved login - no setup, no API keys. -
1
ROLLER - verify the new product is correctly set up
roller.software
WebRun opens ROLLER to verify the new product is correctly set up. - Open ROLLER and navigate to the Products or Ticketing section
- Confirm the new session type or add-on has correct pricing, session duration, and capacity limits set
- Verify the correct digital waiver is assigned to the new product
- Check that the product is visible in the online booking flow or set to the correct visibility status
- Note any configuration gaps and flag them for the team to fix before launch
Done when The new ROLLER product has verified pricing, capacity, waiver assignment, and correct visibility status. Any gaps are flagged.
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2
Mailchimp - draft a launch announcement to your guest list
mailchimp.com
WebRun opens Mailchimp to draft a launch announcement to your guest list. - Open Mailchimp and create a draft announcement campaign targeting your existing guest list or a relevant segment
- Draft subject line, preview text, and body copy introducing the new session type or add-on with key details and a booking link
- Leave the campaign in Draft status, unscheduled and unsent, for your review
Done when A Mailchimp draft announcement campaign exists for the new product. Nothing is scheduled or sent.
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3
Google Calendar - add pilot session dates to the schedule
calendar.google.com
WebRun opens Google Calendar to add pilot session dates to the schedule. - Open the team Google Calendar
- Add the pilot session dates for the new product as calendar events with the session name, time, capacity, and any staff notes
- Invite the relevant staff members to each pilot date event
Done when Pilot session dates for the new product are added to Google Calendar with staff invites sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it publish the new product or send the announcement email automatically?
No. WebRun verifies the ROLLER product setup and drafts the Mailchimp announcement, but nothing is published or sent until your team reviews and approves each step.
What if ROLLER configuration gaps are found during the checklist?
WebRun flags each gap, such as a missing waiver assignment or incorrect capacity, in its run report so your team can fix them in ROLLER before the product goes live.
Can I use this checklist for updating an existing product, not just launching a new one?
Yes. Run the same checklist when making significant changes to an existing session type, such as a pricing update or a new waiver requirement, to make sure all systems are in sync.
Related templates
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