Automated Axe Throwing Negative Review Triage
Every morning, WebRun opens ROLLER's guest feedback dashboard, finds any responses with low scores from the past 24 hours, drafts a personal reply to each unhappy guest in Gmail, and posts an alert to your Slack channel so your team can act before the review goes public.
How do I automatically catch and respond to negative axe throwing guest feedback?
WebRun scans ROLLER's guest feedback every morning for low scores from the past 24 hours. For each unhappy guest it drafts a personal, empathetic reply in Gmail and posts a Slack alert to your management team. Every draft waits for human approval before anything is sent, so you respond quickly without risking an automated misstep.
- Low-score guests get a personal outreach draft within hours of their visit
- Your team is alerted in Slack before a negative review goes public
- No angry guest email goes out without a manager's sign-off
Built for axe throwing venue owners · venue managers · guest experience teams · attraction operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.roller.softwarein a real browser with your saved login - no setup, no API keys. -
1
ROLLER - find low-score guest feedback
roller.software
WebRun opens ROLLER to find low-score guest feedback. - Open ROLLER and navigate to Guest Feedback
- Filter to responses submitted in the last 24 hours with a score of 3 out of 5 or below
- Capture each guest's name, email, session date, score, and any written comment
Done when Every low-score response from the past 24 hours is listed with the guest's contact and comment.
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2
Gmail - draft a personal reply to each unhappy guest
gmail.com
WebRun opens Gmail to draft a personal reply to each unhappy guest. - Draft a personal, empathetic reply to each low-score guest addressing their specific comment
- Offer a resolution appropriate to your venue policy, such as a complimentary session or a direct call
- Leave every draft unsent for your manager to review before anything is sent to the guest
Done when A personal reply draft exists in Gmail for every low-score guest. Nothing has been sent.
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3
Slack - alert the team to act fast
slack.com
WebRun opens Slack to alert the team to act fast. - Post an alert to your ops or management Slack channel listing each low-score guest, their score, and a one-line summary of their comment
- Tag the venue manager or duty manager so they know to check the Gmail drafts
Done when The team has a Slack alert with every negative response and knows the drafts are ready for review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reply to unhappy guests automatically?
No. Every reply stays as a Gmail draft waiting for your manager to review and send. WebRun never contacts a guest without a human approving the message first.
What score threshold triggers the triage?
By default, scores of 3 out of 5 or below are flagged. You can raise or lower that threshold in WebRun's settings to match your standards.
Does it handle Google or Yelp reviews too?
This workflow reads ROLLER's native guest feedback tool. For public Google or Yelp reviews, pair it with a separate reputation-monitoring workflow.
Related templates
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