Automated Axe Throwing Guest Win-Back Emails
Every Monday, WebRun opens ROLLER's CRM, finds guests whose last visit was more than 60 days ago with no upcoming booking, and drafts a personalized win-back campaign email in Mailchimp with a tailored offer, leaving every draft for your approval before the campaign is launched.
How do I automatically win back lapsed axe throwing guests?
WebRun opens ROLLER every Monday, identifies guests who last visited more than 60 days ago with no upcoming booking, and drafts a personalized win-back email campaign in Mailchimp. Active members and future bookers are automatically excluded. Every campaign stays in draft for your approval before a single message is sent.
- Lapsed guests are identified and targeted every week without manual list exports
- Active members and future bookers are excluded automatically so you never over-message
- Personalized offers by visit history improve win-back conversion rates
Built for axe throwing venue owners · attraction marketers · venue managers · FEC operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.roller.softwarein a real browser with your saved login - no setup, no API keys. -
1
ROLLER - identify lapsed guests with no upcoming booking
roller.software
WebRun opens ROLLER to identify lapsed guests with no upcoming booking. - Open ROLLER and navigate to the CRM or guest list
- Filter to guests whose most recent completed visit was more than 60 days ago
- Exclude anyone with an upcoming booking or an active membership
- Capture each guest's name, email, last visit date, and visit count to tailor the offer
Done when A list of lapsed guests with their visit history is ready, excluding active bookers and members.
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2
Mailchimp - draft personalized win-back emails
mailchimp.com
WebRun opens Mailchimp to draft personalized win-back emails. - Open Mailchimp and create a draft campaign targeting the lapsed guest segment
- Personalize the subject line and body using the guest's first name and approximate time since last visit
- Include a win-back incentive placeholder such as a discount code or a free add-on offer for you to fill in
- Leave the campaign in Draft status, unscheduled and unsent, for your review
Done when A Mailchimp draft campaign exists for the lapsed guest list. Nothing has been scheduled or sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back email without my approval?
No. The campaign is created as a Mailchimp draft and is never scheduled or sent until you review it and click Send yourself.
How does it decide who counts as lapsed?
It uses the 60-day threshold by default and excludes guests with an active membership or an upcoming booking. You can adjust the threshold in WebRun's settings.
Can it vary the offer based on how many times a guest has visited?
Yes. Tell WebRun to use a higher-value offer for frequent guests and a lighter nudge for one-time visitors and it will apply that logic to every draft it creates.
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