Automated Axe Throwing Group Event Follow-Up Emails
Every morning, WebRun opens ROLLER, finds group and corporate event bookings completed yesterday, pulls each organizer's contact details, drafts a personalized follow-up email in Gmail with a rebooking prompt and a review invitation, and logs the outreach in a Google Sheet for your sales team to track.
How do I automatically follow up with group event organizers after their axe throwing booking?
WebRun checks ROLLER every morning for group and corporate event bookings completed the day before, then drafts a personalized follow-up email in Gmail for each organizer and logs the outreach in Google Sheets. Every draft includes a rebooking prompt and review invitation, and waits for your team's approval before anything is sent.
- Every group event organizer gets a personal follow-up draft the morning after their booking
- Rebooking and review prompts are included automatically in every draft
- Sales team has a live outreach log in Google Sheets with no manual entry
Built for axe throwing venue owners · venue sales teams · events coordinators · attraction group booking managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.roller.softwarein a real browser with your saved login - no setup, no API keys. -
1
ROLLER - find yesterday's completed group events
roller.software
WebRun opens ROLLER to find yesterday's completed group events. - Open ROLLER and navigate to Bookings
- Filter to group event or party bookings with status Completed and a date of yesterday
- For each booking, capture the organizer's name, email address, group size, event type, and any notes
Done when Every group event completed yesterday is listed with the organizer's contact details and group size.
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2
Gmail - draft a personalized follow-up for each organizer
gmail.com
WebRun opens Gmail to draft a personalized follow-up for each organizer. - Draft a personalized follow-up email for each organizer, thanking them by name and referencing their group size and event type
- Include a rebooking prompt with a light incentive placeholder, such as a returning-group discount, for you to fill in
- Add a review invitation with your preferred review platform link
- Leave every draft unsent for your team to approve before anything goes out
Done when A personalized follow-up draft exists in Gmail for every group event organizer. Nothing has been sent.
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3
Google Sheets - log the outreach for the sales team
google.com
WebRun opens Google Sheets to log the outreach for the sales team. - Open the group event outreach tracking Google Sheet
- Append a row for each organizer with the event date, group size, organizer name, email, and draft status
- The sales team can update the Status column as they review and send each draft
Done when Every group event organizer from yesterday has a row in the Google Sheet with draft status logged.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the follow-up email to the organizer automatically?
No. Every email stays as a Gmail draft until a member of your team reviews and sends it. No message goes to a customer without human approval.
How does it tell a group booking apart from a regular lane booking?
It filters by ROLLER's booking type field, targeting bookings categorized as group events or party bookings. You can tell WebRun which types to include in your setup.
Can the sales team track which drafts have been sent from the Google Sheet?
Yes. WebRun logs each organizer with a Draft status column. Your team updates it to Sent after they approve and send each email, giving you a clear outreach record.
Related templates
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