MAM Autopart Automated Customer Reorder Reminders
Every Monday, WebRun analyses trade account purchase history in MAM Software Autopart, identifies accounts that regularly order specific part lines but have not ordered in longer than their usual cycle, drafts a personalised reminder email for each account in Gmail without sending it, logs the list to Google Sheets, and posts the rep team a Slack alert so they can approve the reminders and keep loyal customers ordering.
How do I automatically remind trade customers when they are due to reorder parts in MAM Autopart?
Every Monday, WebRun analyses trade account purchase history in MAM Software Autopart, finds accounts overdue for a regular reorder based on their usual cycle, drafts a personalised reminder email in Gmail for each without sending it, and posts reps a ranked Slack list so they can approve the reminders and stop loyal customers drifting to a competitor.
- Lapsed trade accounts receive a personalised reminder before they reorder from a competitor
- Reps prioritise high-value reorder opportunities from the ranked Slack list each Monday
- Accounts that stopped ordering a line are excluded permanently once marked in the tracker
Built for auto parts distributors · sales reps · automotive jobbers · trade counter account managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.mamsoftware.comin a real browser with your saved login - no setup, no API keys. -
1
MAM Software Autopart - find trade accounts overdue for regular reorder
mamsoftware.com
WebRun opens MAM Software Autopart to find trade accounts overdue for regular reorder. - Open Autopart and pull purchase history by account for the past 6 months
- Identify accounts that ordered the same part lines on a regular cycle but have not ordered in the past cycle period
- Capture account name, account number, contact email, the overdue part lines, and the usual reorder interval
- Exclude accounts flagged as inactive or on a credit hold
Done when Every trade account overdue for a regular reorder is listed with the relevant part lines and usual cycle.
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2
Google Sheets - log lapsed accounts with part lines and cycle data
google.com
WebRun opens Google Sheets to log lapsed accounts with part lines and cycle data. - Log each lapsed account to the reorder reminder tracker with the part lines due and days overdue
- Sort by the value of the overdue reorder so high-value accounts are prioritised
- Add a column for the rep to mark each row as 'Reminder sent', 'Phoning instead', or 'Customer stopped ordering'
Done when The reorder reminder tracker is updated with all lapsed accounts and their overdue part lines.
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3
Gmail - draft personalised reorder reminder for each account
gmail.com
WebRun opens Gmail to draft personalised reorder reminder for each account. - Draft a personalised reorder reminder email for each lapsed account mentioning the specific parts they usually order
- Keep the tone warm and helpful, noting current stock availability on those lines
- Save every draft without sending and label it 'Reorder reminder - pending rep approval'
Done when A personalised reorder reminder draft is saved in Gmail for each lapsed account.
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4
Slack - alert reps to review and send reminders
slack.com
WebRun opens Slack to alert reps to review and send reminders. - Post a Monday alert to the sales channel listing accounts overdue for reorder, sorted by reorder value
- Remind reps that Gmail drafts are ready for their review and approval
- Flag any account that is more than twice their usual cycle overdue for a personal phone call instead
Done when Reps have the lapsed reorder list in Slack and know their Gmail drafts are ready to review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send reorder reminders to trade customers without rep approval?
No. Every reminder is saved as a Gmail draft and left unsent until a rep reviews and approves it, so no customer receives a message without a human deciding it is appropriate to send.
How does it identify the usual reorder cycle for each account?
WebRun analyses the past 6 months of purchase history in MAM Software Autopart for each account and calculates the average interval between orders for each part line. That average becomes the expected cycle it checks against.
What if a customer deliberately stopped ordering a line?
Your rep marks the account row in the Google Sheet tracker as 'Customer stopped ordering', and WebRun excludes that account and part line from all future reminder runs so the customer is not contacted again for that product.
Related templates
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