Follow Up on Trade-In Offers
Every morning, WebRun checks DealerSocket for trade-in appraisals given in the past 7 days that have no deal logged against them, drafts a personalised follow-up for each prospect referencing their vehicle and your offer, saves the drafts in Gmail, and alerts your buying team on Slack.
How can I automatically follow up on trade-in appraisals that haven't converted?
Every morning, WebRun checks DealerSocket for trade-in appraisals from the past seven days with no deal logged, drafts a personalised follow-up for each prospect referencing their vehicle and your offer, saves the drafts in Gmail, and alerts your buying team on Slack - ready to approve and send.
- No cold trade-in offer goes uncontacted
- Buying team receives a prioritised draft list every morning
- Personalised outreach references the prospect's specific vehicle and offer
Built for used-car buyers · dealership buying teams · automotive sales managers · franchise dealers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.dealersocket.comin a real browser with your saved login - no setup, no API keys. -
1
DealerSocket - find unconverted trade-in appraisals
dealersocket.com
WebRun opens DealerSocket to find unconverted trade-in appraisals. - Open DealerSocket and filter the appraisal log for trade-ins appraised in the past 7 days with no attached deal or declined status
- Capture the prospect's name, email, vehicle make/model/year/mileage, and the appraisal amount offered
- Skip appraisals where follow-up is already logged or where the offer has expired
Done when All open unconverted trade-in appraisals from the past week are captured with prospect and vehicle details.
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2
Gmail - draft personalised trade-in follow-up
gmail.com
WebRun opens Gmail to draft personalised trade-in follow-up. - Draft a follow-up email for each prospect referencing their specific vehicle and the appraisal amount you offered
- Remind them the offer is valid for a limited time and invite them to come in or call to discuss
- Leave as a draft - do not send
Done when A personalised trade-in follow-up draft is ready in Gmail for each unconverted appraisal.
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3
Slack - alert the buying team to open appraisals
slack.com
WebRun opens Slack to alert the buying team to open appraisals. - Post the open-appraisals list to #buying-team sorted by highest appraisal value first
- Include the prospect name, vehicle, offer amount, days since appraisal, and a link to the Gmail draft
Done when The buying team has today's open trade-in list in Slack with draft links ready.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact prospects without my buying team seeing the message?
No - every email is a Gmail draft. The buying team reviews the Slack list and sends each one themselves.
What if the prospect's appraisal has already expired?
WebRun checks the appraisal date and your standard offer-validity window - expired appraisals are flagged separately so you can decide whether to re-appraise.
Can it follow up on appraisals done at a different site or via an online tool?
Yes - if those appraisals are logged in DealerSocket (or a system you connect), WebRun will include them in the daily scan.
Related templates
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