Follow Up on New Vehicle Leads
Every few minutes, WebRun checks DealerSocket for new vehicle-inquiry leads, drafts a personalised follow-up email for each prospect, queues them in Gmail as ready-to-send drafts, and pings your sales team on Slack so no lead sits cold.
How can I automatically follow up on new vehicle leads before they go cold?
Every few minutes, WebRun checks DealerSocket for new vehicle-inquiry leads, drafts a personalised follow-up email for each prospect referencing their specific vehicle of interest, queues the drafts in Gmail for your team's one-click review, and pings your sales team on Slack - so no fresh lead goes cold while your team is with another customer.
- New vehicle leads receive a personalised follow-up draft within minutes of inquiry
- Sales team is alerted on Slack so high-interest leads get a human touch fast
- No lead sits uncontacted while your team is with another customer on the floor
Built for car dealership sales teams · BDC managers · automotive group marketing · used vehicle retailers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.dealersocket.comin a real browser with your saved login - no setup, no API keys. -
1
DealerSocket - spot new vehicle-inquiry leads
dealersocket.com
WebRun opens DealerSocket to spot new vehicle-inquiry leads. - Open DealerSocket CRM and filter leads by 'New' status received in the last 15 minutes
- Capture the prospect's name, contact details, vehicle of interest, and inquiry source
- Mark each lead as 'Contacted – pending' so the next run skips it
Done when Every new lead has been captured with its contact details and vehicle interest.
-
2
Gmail - draft personalised follow-up email
gmail.com
WebRun opens Gmail to draft personalised follow-up email. - Open Gmail and create a new draft for each lead
- Personalise the subject and body with the prospect's name and the specific vehicle they asked about
- Leave the draft unsent - do not click Send
Done when A personalised draft email sits in Gmail for every new lead, ready for the salesperson to review and send.
-
3
Slack - alert the sales team
slack.com
WebRun opens Slack to alert the sales team. - Post a message to the #sales channel listing each new lead with name, vehicle interest, and a direct link to their CRM record
- Include the Gmail draft link so the salesperson can open and send in one click
Done when The sales team has been notified of every new lead with the draft ready to go.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email the customer without my team's approval?
Never. WebRun creates drafts only - nothing is sent until a salesperson opens the draft and clicks Send themselves.
What if two salespeople see the same lead at once?
DealerSocket marks the lead 'Contacted – pending' the moment WebRun reads it, so it only appears in one run and one Slack alert.
Can I customise what the follow-up email says?
Yes - give WebRun a template or a few example emails and it will match your dealership's voice and include any promotional offers you specify.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.