Inntopia Automated Guest Win-Back Campaigns
Every Monday, WebRun checks Inntopia for guests who had bookings last season but no activity this year, drafts personalized win-back offer emails, and logs the outreach campaign to Google Sheets so your marketing team can track conversions and approve sends via Mailchimp.
How do I automatically identify and win back lapsed ski resort guests?
WebRun reviews Inntopia guest profiles every Monday and flags guests who visited last ski season but have no bookings this year. It logs the list in Google Sheets for tracking, then stages a personalized win-back campaign in Mailchimp for your marketing team to review and send before the season window closes.
- Lapsed guests from last season are identified and targeted before this season fills up
- Each win-back email references the guest's own past visits and preferred products
- Campaign log in Google Sheets shows conversion rate week by week
Built for ski resort marketing teams · resort CRM managers · guest loyalty coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
corp.inntopia.comin a real browser with your saved login - no setup, no API keys. -
1
Inntopia - identify lapsed guests from last season
corp.inntopia.com
WebRun opens Inntopia to identify lapsed guests from last season. - Open Inntopia Marketing Cloud and filter guest profiles to those with a stay last season and no booking this season
- Capture guest name, email, last visit date, products booked last season (passes, lodging, lessons), and estimated lifetime value
- Exclude guests who already received a win-back email this off-season
Done when A segmented list of lapsed guests is ready with their last visit and booking history.
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2
Google Sheets - log the win-back campaign list
google.com
WebRun opens Google Sheets to log the win-back campaign list. - Open the win-back campaign tracker sheet and add a new batch row for today's run
- Log each lapsed guest's name, email, last visit date, and products booked
- Mark the row status as 'pending review' until the team approves the send
Done when Today's win-back candidates are logged and tagged as pending in the tracker.
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3
Mailchimp - stage personalized win-back drafts for team review
mailchimp.com
WebRun opens Mailchimp to stage personalized win-back drafts for team review. - Add the lapsed guests to the win-back campaign segment in Mailchimp
- Stage the personalized win-back email referencing each guest's past visit and relevant offers
- Leave the campaign in draft status for the marketing team to review before sending
Done when A staged Mailchimp win-back campaign draft is ready for team approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back emails to lapsed guests automatically?
No. WebRun stages the campaign in Mailchimp as a draft. Your marketing team reviews the offer and contact list before anyone clicks Send.
How does it know a guest is truly lapsed versus just booking late?
It looks at Inntopia guest profiles for anyone with a verified stay last season and zero bookings or inquiries in the current season window you configure during setup.
Can it personalize offers based on what guests booked last season?
Yes. It reads the products each guest booked from their Inntopia profile, so a guest who took lessons last season receives a lesson-focused offer, not a generic blast.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.