Automated Shopify Customer Winback Email Drafts
Every Monday, WebRun opens Shopify, finds customers who have not purchased in 90 or more days, drafts a personalised win-back email for each referencing their last purchase, and saves every message as a Gmail draft for your team to review before sending.
Shopify
identify lapsed customers and last purchase
How do I automatically draft win-back emails for lapsed Shopify customers?
WebRun identifies lapsed Shopify customers who have not purchased in 90 or more days every Monday, drafts a personalised win-back email for each that references their last purchase, and saves every message as a Gmail draft. Your team reviews and sends the ones they approve, so no customer receives an unreviewed message.
- Every lapsed customer gets a personalised draft within the week, not months later
- No customer receives a win-back email without human review and approval
- Repeat outreach suppression prevents annoyance and protects your brand
Built for Shopify store owners · omnichannel retailers · CRM and retention teams · e-commerce marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
admin.shopify.com/customersin a real browser with your saved login - no setup, no API keys. -
1
Shopify - identify lapsed customers and last purchase
WebRun opens Shopify to identify lapsed customers and last purchase. - Open Shopify Admin and go to Customers
- Filter to customers whose last order was 90 or more days ago and who have a valid email address
- Capture the customer name, email, last purchase date, product category purchased, and lifetime spend
- Exclude customers who have already received a win-back email in the last 60 days
Done when All qualifying lapsed customers are listed with their last purchase details.
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2
Gmail - draft personalised win-back emails
gmail.com
WebRun opens Gmail to draft personalised win-back emails. - Draft a personalised win-back email for each customer mentioning their last purchase category and how long it has been
- Keep the tone warm and on-brand with a clear reason to return
- Save each email as a Gmail draft for your team to review, approve, and send individually
Done when A Gmail draft exists for every qualifying lapsed customer, ready for human review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Shopify
Sign in once
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails to customers on its own?
No. Every win-back email is saved as a Gmail draft and held for your review. No message is sent to a customer until a team member opens the draft and clicks Send.
How does it know who counts as lapsed?
The default threshold is 90 days since the last completed Shopify order. You can adjust this during setup to match your typical buying cycle, for example 60 days for fast-replenishment products.
Will the same customer receive a draft every week?
No. WebRun excludes customers who received a win-back draft in the last 60 days so lapsed customers are not flooded with repeated outreach.
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