Audit Pages for Missing Meta Descriptions
Every Monday, WebRun runs a Semrush site audit to find pages with missing or inadequate meta descriptions, cross-references Google Search Console to rank them by impressions, and posts a prioritised fix list to Slack.
How can I automatically find pages missing meta descriptions on my website?
Every Monday, WebRun runs a Semrush site audit to find pages with missing or too-short meta descriptions, cross-references Google Search Console to rank those pages by impressions, and posts a prioritised fix list to Slack - so your team tackles the gaps hurting click-through rates first.
- Pages missing meta descriptions are caught before they drag down click-through rates
- Fixes are prioritised by organic impressions so high-traffic gaps get attention first
- Team receives an actionable Slack list every Monday without manual auditing
Built for SEO managers · content teams · digital marketing agencies · e-commerce site owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.semrush.com/siteauditin a real browser with your saved login - no setup, no API keys. -
1
Semrush - audit meta descriptions sitewide
semrush.com
WebRun opens Semrush to audit meta descriptions sitewide. - Open Site Audit for your project and navigate to the Issues tab
- Filter for 'Missing meta description' and 'Meta description too short' issues
- Export the list of affected URLs with their current meta description (if any)
- Note the page type - blog post, product page, category - for each
Done when All pages with meta-description issues are captured with their URLs and page type.
-
2
Google Search Console - rank pages by impressions
google.com
WebRun opens Google Search Console to rank pages by impressions. - Open the Performance report and filter by each affected URL to get impressions for the past 28 days
- Rank the audit list by impressions: highest-impression pages with missing descriptions go first
- Flag any page with over 500 impressions as high priority
Done when The fix list is sorted by SEO impact, ready to hand to your content team.
-
3
Slack - deliver the prioritised fix list
slack.com
WebRun opens Slack to deliver the prioritised fix list. - Post the top 20 pages missing or needing meta descriptions, ranked by impressions
- Include each URL, current impressions, and the priority tier
Done when You have a ranked fix list in Slack ready for your content or SEO team.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it write or change the meta descriptions for me?
No. It identifies and ranks the gaps - writing and editing meta descriptions is left to you so every description matches your brand voice and intent.
What counts as 'too short'?
Semrush flags descriptions under 70 characters. You can adjust this threshold in the plan to match Google's recommended 120–160 character range.
How often should I expect new pages to appear in the list?
New pages are crawled by Semrush each time the audit runs. If you publish regularly, expect a few new entries every week alongside the ongoing backlog.
Related templates
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