Revel Systems Loyalty Win-Back Campaign Drafts
Every Monday, WebRun opens Revel Systems, pulls loyalty customers who have not visited in 60 or more days, segments them by average spend and favorite item, and drafts a personalized win-back email campaign in Mailchimp tailored to each segment. Every draft waits for your review before anything is sent to a customer.
How do I automatically create win-back campaigns for lapsed Revel loyalty customers?
WebRun opens Revel Systems every Monday, identifies loyalty customers who have not visited in 60 or more days, segments them by spend tier and favorite item, and drafts personalized win-back emails in Mailchimp for each segment. Every draft waits for your review and approval before any email reaches a customer.
- Lapsed loyalty customers identified and targeted every week without manual exports
- Win-back offers personalized by spend tier and favorite item
- No customer email sent without manager review and approval
Built for restaurant operators · QSR loyalty managers · retail store owners · food-service marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
manage.revelsystems.comin a real browser with your saved login - no setup, no API keys. -
1
Revel Systems - identify lapsed loyalty customers
revelsystems.com
WebRun opens Revel Systems to identify lapsed loyalty customers. - Open Revel Systems Management Console and navigate to the Loyalty program
- Filter customers whose last visit was 60 or more days ago
- Capture each customer's name, email, average spend, visit history, and most-purchased item
Done when A list of lapsed loyalty customers with purchase history and contact details is ready.
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2
Mailchimp - draft personalized win-back campaigns for review
mailchimp.com
WebRun opens Mailchimp to draft personalized win-back campaigns for review. - Segment the lapsed customers by average spend: high-value and standard tiers
- Draft a personalized win-back email for each segment, referencing their favorite item and offering an appropriate incentive
- Save every email as a draft in Mailchimp and leave them unscheduled for your review before sending
Done when Draft win-back campaigns for each customer segment are saved in Mailchimp and awaiting your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will win-back emails be sent to customers automatically?
No. Every win-back email is saved as a draft in Mailchimp and left unscheduled. You review each campaign and decide whether to send, adjust the offer, or hold it before any customer receives a message.
How does it personalize the offer for each customer?
WebRun reads each customer's most-purchased item and average spend from Revel and uses those details to tailor the subject line and offer, so high-value customers get a stronger incentive than standard visits.
What if a lapsed customer returns before the campaign goes out?
WebRun checks Revel visit data on each run, so any customer who comes back before you approve and send the campaign will be excluded from the draft list on the next pass.
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