Muck Rack Automated Reporter Relationship Notes
Every Monday, WebRun opens Muck Rack, finds journalists who have covered your clients before but gone 60 days without a pitch, reply, or note, and drafts a short, no-ask check-in email for each in Gmail referencing their last story, left unsent for the team to personalize and send.
How do I keep in touch with journalists between pitches?
Every Monday, WebRun checks Muck Rack for journalists who have covered your clients before but gone 60 days without contact, and drafts a short, genuine check-in email in Gmail referencing their last story. Each draft stays unsent, so your team personalizes and sends it rather than a form email going out.
- Valuable contacts get a check-in before 60 days of silence becomes a lost relationship
- Each note references real past coverage instead of a generic touch-base
- Relationships stay warm between pitches without the team tracking dates by hand
Built for PR agencies · media relations managers · publicists · communications teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/media-listsin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - find reporters going quiet
muckrack.com
WebRun opens Muck Rack to find reporters going quiet. - Open Muck Rack and review journalists who have covered your clients before
- Find contacts with no pitch, reply, or note logged in the past 60 days
- Capture their outlet, beat, and the last story they covered for context
Done when Every valuable contact going quiet past 60 days is listed with their last story.
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2
Gmail - draft the check-in note
gmail.com
WebRun opens Gmail to draft the check-in note. - Draft a short, no-ask check-in referencing their last story or a relevant recent development on their beat
- Keep it genuinely conversational, not a pitch
- Save each as a draft and leave it unsent for the team to personalize and send
Done when Each quiet contact has an unsent, ready-to-personalize check-in draft in Gmail.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the check-in note without a team member seeing it?
No, every note is saved as an unsent Gmail draft. WebRun writes it, but your team reviews, personalizes, and sends it, so no reporter gets a message WebRun sent on its own.
How does it pick which reporters to check in with?
It looks for contacts who have covered your clients before but have gone 60 days without a pitch, reply, or logged note, so the list favors real relationships, not cold contacts.
Is the check-in a pitch in disguise?
No, it is written as a genuine, no-ask note referencing the reporter's last story or beat, to keep the relationship warm rather than transactional.
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