Muck Rack Automated Media Coverage Digest
Every morning, WebRun opens Muck Rack, pulls every new mention published for each client since the last check, logs each hit to a Google Sheet with outlet, reach, and sentiment, and posts a Slack digest ranked by reach with a link to every placement.
How do I get a daily digest of new media coverage for my clients?
WebRun scans Muck Rack's media monitoring every morning for new mentions of each client since the prior check, logs every hit to a Google Sheet with outlet, reach, and sentiment, and posts a ranked Slack digest with direct links, so the team sees the full day's coverage without checking Muck Rack manually.
- Every client's new coverage is logged the same morning it publishes
- Reach and sentiment are captured on every hit, not just the biggest wins
- Account teams open Slack to a ranked digest instead of searching Muck Rack by hand
Built for PR agencies · communications teams · account managers · media relations teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/dashboardin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - find new client mentions
muckrack.com
WebRun opens Muck Rack to find new client mentions. - Open Muck Rack and check the media monitoring stream for each client
- Pull every new mention published since yesterday's check
- Capture outlet, headline, reach, and sentiment for each hit
Done when Every new mention since the last check is captured with its outlet and reach.
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2
Google Sheets - log each mention
google.com
WebRun opens Google Sheets to log each mention. - Open the coverage log sheet
- Append a new row per mention with client, outlet, headline, link, reach, and sentiment
- Skip any mention already logged from a prior run
Done when The coverage log reflects every new mention with no duplicates.
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3
Slack - post the morning digest
slack.com
WebRun opens Slack to post the morning digest. - Post this morning's digest to each client's Slack channel
- Rank mentions by reach with the largest placements first
- Include a direct link to each piece of coverage
Done when Each client channel has today's ranked coverage digest with links.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it post to social media or reply to any coverage?
No, it only monitors and logs. WebRun reads Muck Rack's monitoring feed and reports what it finds. It never posts, comments, or shares coverage anywhere on its own.
How current is the digest?
It checks Muck Rack's monitoring feed every morning for anything published since the previous check, so the digest always reflects the last day's coverage.
Can it track multiple clients at once?
Yes, it checks each client's monitoring stream separately and logs mentions to the sheet with the client name, so one run covers your whole roster.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.