Muck Rack Automated Pitch Response Tracking
Every morning, WebRun opens Muck Rack, reads every active pitch's journalist reply or lack of one, classifies it as interested, declined, no response, or covered, logs the status in Google Sheets, and posts a Slack summary of the response funnel by client account.
How do I track journalist responses to my pitches in one place?
Every morning, WebRun reviews every pitch sent through Muck Rack in the past 30 days, classifies each as interested, declined, no response, or covered, logs the status in Google Sheets, and posts a Slack summary of the funnel by client. WebRun never replies on its own, only reads and reports.
- Every pitch has a current status, not a guess based on memory
- Account teams see the full response funnel by client every morning
- A pitch that turns into coverage is reflected in the tracker the same day
Built for PR agencies · communications teams · publicists · account managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/pitchesin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - read pitch replies
muckrack.com
WebRun opens Muck Rack to read pitch replies. - Open Muck Rack and review all pitches sent in the past 30 days
- Read each journalist reply, or note where there has been no reply
- Classify each pitch as interested, declined, no response, or covered
Done when Every active pitch has a current response classification.
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2
Google Sheets - log response status
google.com
WebRun opens Google Sheets to log response status. - Open the pitch response tracker
- Update each pitch's status, journalist, and outlet
- Recalculate the totals for interested, declined, no response, and covered
Done when The tracker reflects today's status for every active pitch.
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3
Slack - summarize the funnel
slack.com
WebRun opens Slack to summarize the funnel. - Post a summary of the response funnel by client account
- Call out any pitch that just moved to interested or covered
- Link to the full tracker for the team to review
Done when The team has today's response funnel summary in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it reply to journalists based on their response?
No, it only reads and classifies replies. WebRun logs the status and reports it to your team. Any reply back to a journalist is written and sent by a person.
How does it classify a response?
It reads the journalist's reply and sorts each pitch into interested, declined, no response, or already covered, so the team can see the full funnel at a glance.
Does the status update if a pitch turns into coverage later?
Yes, it re-checks every active pitch each morning, so a pitch marked no response one day can move to interested or covered as soon as the journalist replies or the story runs.
Related templates
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