Automated Spektrix Subscription Renewal Reminders
Every Monday, WebRun opens Spektrix, finds season subscribers whose packages expire within the next 30 days, pulls each patron's name, subscription tier, and renewal value, and creates a personalised renewal reminder campaign draft in Mailchimp ready for your marketing team to review and send.
How do I automatically remind Spektrix season subscribers to renew before their package expires?
WebRun opens Spektrix every Monday, finds season subscribers whose packages expire within 30 days, and builds a personalised renewal reminder campaign draft in Mailchimp for your marketing team to approve and send. Patrons who already renewed or opted out are excluded automatically, so you keep more subscribers without manual list management.
- Lapsing subscribers receive a timely renewal reminder every season
- Renewed and opted-out patrons are never contacted unnecessarily
- Marketing team approves one batch instead of building campaigns manually
Built for performing arts marketing teams · theater subscription managers · audience development staff · venue membership coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
system.spektrix.comin a real browser with your saved login - no setup, no API keys. -
1
Spektrix - find subscriptions expiring within 30 days
spektrix.com
WebRun opens Spektrix to find subscriptions expiring within 30 days. - Open Spektrix and filter season subscriptions expiring within the next 30 days
- Capture each patron's name, email, subscription tier, expiry date, and renewal price
- Exclude patrons who have already renewed, who have opted out of marketing, or who have received a renewal reminder in the past 14 days
Done when A filtered list of lapsing subscribers with their renewal details is ready.
-
2
Mailchimp - draft renewal reminder campaign
mailchimp.com
WebRun opens Mailchimp to draft renewal reminder campaign. - Create a new draft campaign in Mailchimp for the renewal reminder batch
- Populate the audience with the lapsing subscriber list and apply personalisation fields for name, tier, and expiry date
- Set the subject line and preview text using your renewal messaging template
- Save the campaign as a draft. Do not schedule or send the campaign without marketing team review
Done when A personalised Mailchimp renewal campaign draft is ready for marketing team approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email subscribers without our approval?
No. The Mailchimp campaign is saved as a draft every Monday and requires your marketing team to review and send it. No renewal email reaches a patron automatically.
How does it avoid emailing subscribers who already renewed?
WebRun reads live subscription status in Spektrix each run, so anyone who renewed since the last check is automatically excluded from the draft audience.
Can it handle different subscriber tiers with different messaging?
Yes. Provide WebRun with messaging variants for each tier and it will apply the correct copy when building the draft campaign.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.