Automated Music Store Loyalty Win-Back Drafts
Every Monday, WebRun opens RAIN POS, identifies loyalty-program customers whose last visit was 90 or more days ago, and creates a draft win-back campaign in Mailchimp personalized with each customer's name and purchase history, ready for your review before sending.
How do I automatically create win-back campaigns for lapsed music store customers?
Every Monday, WebRun opens RAIN POS, finds loyalty-program customers who have not visited in 90 or more days, and builds a personalized draft win-back campaign in Mailchimp referencing each person's name, last purchase category, and reward point balance. The campaign sits as a Mailchimp draft until you approve and send it.
- Lapsed loyalty customers identified and queued for re-engagement every week
- Each draft is personalized with purchase history and reward balance
- No customer over-mailed thanks to 6-month send-history check
Built for music store owners · instrument retailers · retail marketing managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.rainpos.comin a real browser with your saved login - no setup, no API keys. -
1
RAIN POS - find lapsed loyalty customers
rainpos.com
WebRun opens RAIN POS to find lapsed loyalty customers. - Open RAIN POS and filter the customer rewards list for members with no visit in the last 90 days
- Capture each customer's name, email, last purchase category, and reward point balance
- Exclude customers who have already received a win-back email in the last 6 months
- Prioritize customers with high lifetime value or a high point balance
Done when A list of lapsed loyalty customers with their purchase context is ready.
-
2
Mailchimp - draft personalized win-back campaign
mailchimp.com
WebRun opens Mailchimp to draft personalized win-back campaign. - Create a draft campaign in Mailchimp targeting the lapsed segment
- Personalize the subject line and body with each customer's name and last purchase category
- Include a reminder of their current point balance and a store incentive
- Save the campaign as a draft for your review. Do not schedule or send it automatically
Done when A Mailchimp draft campaign exists for the lapsed segment, unsent and awaiting your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back email automatically?
No. Every win-back campaign is saved as a Mailchimp draft for your review. WebRun never schedules or sends customer emails on its own.
How far back does it define a lapsed customer?
The default is 90 days with no visit, but you can adjust that window during setup to match your store's typical purchase cycle.
What if a customer has already received a win-back recently?
WebRun checks the send history and skips anyone who has already received a win-back message in the last 6 months to avoid over-mailing.
Related templates
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