Win back lapsed customers with a personal offer
Every Monday, WebRun opens RAIN POS, identifies loyalty-program customers whose last visit was 90 or more days ago, and creates a draft win-back campaign in Mailchimp personalized with each customer's name and purchase history, ready for your review before sending.
- No credit card
- Under $0.01 per run
- Cancel anytime
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.rainpos.comin a real browser with your saved login - no setup, no API keys. -
1
RAIN POS - find lapsed loyalty customers
rainpos.com How to Automate RAIN POS
WebRun opens RAIN POS to find lapsed loyalty customers. - Open RAIN POS and filter the customer rewards list for members with no visit in the last 90 days
- Capture each customer's name, email, last purchase category, and reward point balance
- Exclude customers who have already received a win-back email in the last 6 months
- Prioritize customers with high lifetime value or a high point balance
Done when A list of lapsed loyalty customers with their purchase context is ready.
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2
Mailchimp - draft personalized win-back campaign
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft personalized win-back campaign. - Create a draft campaign in Mailchimp targeting the lapsed segment
- Personalize the subject line and body with each customer's name and last purchase category
- Include a reminder of their current point balance and a store incentive
- Save the campaign as a draft for your review. Do not schedule or send it automatically
Done when A Mailchimp draft campaign exists for the lapsed segment, unsent and awaiting your approval.
How do I automatically create win-back campaigns for lapsed music store customers?
Every Monday, WebRun opens RAIN POS, finds loyalty-program customers who have not visited in 90 or more days, and builds a personalized draft win-back campaign in Mailchimp referencing each person's name, last purchase category, and reward point balance. The campaign sits as a Mailchimp draft until you approve and send it.
- Lapsed loyalty customers identified and queued for re-engagement every week
- Each draft is personalized with purchase history and reward balance
- No customer over-mailed thanks to 6-month send-history check
Built for music store owners · instrument retailers · retail marketing managers
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back email automatically?
No. Every win-back campaign is saved as a Mailchimp draft for your review. WebRun never schedules or sends customer emails on its own.
How far back does it define a lapsed customer?
The default is 90 days with no visit, but you can adjust that window during setup to match your store's typical purchase cycle.
What if a customer has already received a win-back recently?
WebRun checks the send history and skips anyone who has already received a win-back message in the last 6 months to avoid over-mailing.
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